Nokia Automotive Connects with Scion Optomize

LAS VEGAS, Oct. 31 /PRNewswire-FirstCall/ -- Nokia (NYSE: NOK) announced today at the 2007 Specialty Equipment Market Association (SEMA) Show its new business relationship with Scion within the scope of Scion Optomize.

Scion Optomize is an aftermarket accessory program that brings cutting-edge products and convenience to Scion owners and allows customers to personalize their xA, xB, xD or tC by purchasing accessories through Scion dealerships. Eight Nokia accessories will now be available via this channel offering various categories of products such as Bluetooth car kits, Bluetooth stereo headsets and headphones and other products from Nokia, the world's mobile communications leader.

"We are very excited to be part of Scion Optomize and confident that by adding our products and the NOKIA brand to Optomize, Nokia can further expand the level of personalization offered through the program," said Alexander Stein, Head of Nokia Automotive Americas.

More information on Scion Optomize can be found online at http://www.optomizescion.com.

About Nokia

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

About Scion

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xD is an urban subcompact five-door, featuring a muscular stance and accentuated wheel flares. The xB, an urban utility vehicle, combines remarkable interior space with iconic styling. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit http://www.scion.com.

    Nokia Americas
    Communications
    972-894-4573
    communication.corp@nokia.com

    Scion Public Relations
    Allison Takahashi
    310-468-5315
    allison_takahashi@scion.com