The Weather Channel Interactive, Inc. Signs Multi-Year Exclusive Contextual Text Link Agreement With Pulse 360

ATLANTA and NEW YORK, Oct. 18 /PRNewswire/ -- The Weather Channel Interactive, Inc. (TWCI), the most popular source of weather on the Web reaching an average of 25 million unique visitors each month, and Pulse 360, the leading provider of sponsored links to the Web's biggest and best sites, today jointly announced an exclusive multi-year agreement resulting in the launch of Pulse 360's sponsored links on http://www.weather.com.

weather.com is the most popular source of online weather news and information, and The Weather Channel is consistently ranked among the Top 15 brands online in the United States. weather.com helps users plan their lives through access to timely current conditions, expert forecasts and relevant lifestyle content for more than 250,000 locations worldwide.

The launch of Pulse 360 sponsored links on weather.com increases the Pulse 360 premium network to more than 6 billion impressions per month. Pulse 360's premium network includes more of the Web's leading national brands including msnbc.com, the sites of the Wall Street Journal Online Network, including WSJ.com, MarketWatch.com and Barrons.com, the sites of the CBS Television Stations Group, NASCAR.com, USATODAY.com, IMDB.com, FOXSports.com and FOX.com.

Advertisers can specifically and transparently target the 25 million unique visitors to weather.com using Pulse 360's unparalleled targeting methods including:

    -- Hyper-local targeting down below traditional zip code or DMA targeting
       all the way to a ball field, amusement park, golf course, museum,
       airport, school, ski resort, local or national park.

    -- Weather condition specific targeting. For example, advertisers can
       select weather conditions like "Extreme Summer Weather" to feature Iced
       Coffee and Air Conditioners or "Extreme Winter Weather" to sell Winter
       Coats and Florida Vacations.

    -- More than 15 defined behavioral segments including Business Travel,
       Golf, Vacation Travel, Allergies, Fitness and Exercise, Car Travel,
       Pets, Lawn and Garden, Cold and Flu, and Skiing.

"Pulse 360 has a unique sponsored links solution that has been successful for some of the Web's biggest and best sites. Their innovative category-based solution and targeting methods will help us drive the most value from the broad yet targeted audience we deliver," said Joe Fiveash, executive vice president and general manager of The Weather Channel Interactive, Inc.

"weather.com's audience is one of the largest, most respected and highly qualified on the Web and is a great addition to our network," said Lance D. Podell, chief executive officer of Seevast, Pulse 360's parent company. "It is clear that the Web's biggest and best sites require a partner with deep expertise to drive value for advertisers and publishers alike. We were thrilled to be chosen as a partner for weather.com and are confident that our advertisers will benefit from access to this world-class audience."

About The Weather Channel Interactive

The Weather Channel Interactive, Inc. (TWCI) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 250,000 locations worldwide. The Weather Channel reaches a unique audience of more than 35 million online users each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCI also provides consumers with unique and customizable products such as The Weather Channel Desktop, The Weather Channel Toolbar for IE, 1-ClickWeather for FireFox, a variety of gadgets and widgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://weather.co.uk/, http://www.meteo123.com/, http://www.wetter123.com/, http://www.canaldotempo.com/ and http://weather.com/espanol.

About Pulse 360

Pulse 360 offers advertisers and publishers innovative solutions to get the most reach and return from their ads and sites. Publishers can partner with Pulse 360 for increased monetization opportunities, including creating or joining a branded ad network through the Publisher Vertical Network(TM) (PVN). Our partners are the Web's best sites, and advertisers can appear on The Wall Street Journal Online, MarketWatch.com and the sites of the Dow Jones Online Network, weather.com, msnbc.com, USATODAY.com, more than 30 sites of the CBS Television Stations Group, Digg, Facebook, NASCAR.com, and thousands more. For more information, please visit http://www.pulse360.com. Pulse 360 is a division of Seevast Corporation. For more information, please visit http://www.seevast.com.

    Contact:
    The Weather Channel Interactive
    David Blumenthal
    Sr. PR Manager
    770-226-2611
    DBlumenthal@weather.com

    Euro RSCG Magnet for Pulse 360
    Jessica Grutkowski
    212-367-6804
    jessica.grutkowski@eurorscg.com