MuseStorm Unveils Its Groundbreaking Content Engagement Platform at DEMOfall 2007

SAN DIEGO, Sept. 24 /PRNewswire/ -- MuseStorm, an innovator in syndicating rich media content, announced today that the company is introducing its Content Engagement Platform at DEMOfall 2007. On September 26, MuseStorm will demonstrate how publishers and marketers can quickly and easily author and syndicate intelligent multimedia Web widgets and desktop applications to reach, engage, and interact with their target audiences.

MuseStorm's Content Engagement Platform is a major advancement in technology for syndicating interactive rich media. MuseStorm has overcome the major limitations of Web widgets and desktop applications, which typically require significant investment and programming resources to incorporate advanced functionality. MuseStorm's end-to-end, enterprise-grade solution enables publishers and marketers to effortlessly and efficiently author and control intelligent widgets and applications that incorporate a variety of compelling rich media content and services, including audience interactivity. With a single click, authors can instantly and seamlessly integrate their intelligent widgets into Web pages, social networks, and blogs for delivery to desktops, browsers, or mobile devices.

Incorporated in MuseStorm's highly scalable platform is a powerful advanced analytics module that delivers previously unattainable distribution and audience interaction metrics, including video playback, rollovers, clickthroughs, and interaction with any piece of content. With this intelligence, publishers and marketers can refine their content, media mix, and syndication strategies to most effectively and appropriately engage their audiences.

Simon & Schuster has partnered with MuseStorm as part of BookVideos.tv, its major online video initiative to establish long-term relationships with its readers and reach out to new audiences. Using MuseStorm's new platform, the publisher has authored and syndicated highly integrated multimedia widgets that encourage an unprecedented level of audience interaction. Within the widgets, users can learn more about authors by viewing biographical videos, preview books through audio clips, and click to purchase. Simon & Schuster is benefiting from the MuseStorm Total Analytics Module, which reports detailed distribution and audience behavioral metrics, including playback of author videos.

Ori Soen, CEO and Co-founder of MuseStorm, commented that forward-thinking publishers and marketers like Simon & Schuster recognize the potential of intelligent widget syndication to reinforce brand and build audience loyalty. "We developed our platform to take syndicated content to the next level," he explained. "With our technology, companies can interact with their audiences via the Web on their browsers, desktops, or mobile devices to better understand and respond to their preferences. We believe that there are limitless opportunities to capitalize on this strong audience engagement."

About MuseStorm

MuseStorm has pioneered end-to-end enterprise-grade solutions that empower publishers and marketers to engage their target audiences through syndication of highly interactive rich media content. MuseStorm's groundbreaking Content Engagement Platform removes the complexity from widget authoring, enabling companies to nimbly and inexpensively develop and control intelligent multimedia widgets with integrated advanced functionality, including user interactivity. Founded in 2005, MuseStorm is privately held and has headquarters in Israel. For more information about MuseStorm and the MuseStorm Content Engagement Platform, please visit www.musestorm.com.

About Simon & Schuster

Simon & Schuster, Inc., a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonsays.com.