NEW YORK, June 12 /PRNewswire-FirstCall/ -- Before their third anniversary, 60% of TheKnot.com's annual 1+ million newlyweds will be pregnant. In response to the growing demand for pregnancy advice and resources, The Knot Inc. (NASDAQ: KNOT) a leading lifestage media and services company, has given birth to a new hip and helpful hub for first-time parents: TheNestBaby.com.
Designed using the one-stop web resource model that made TheKnot.com the Internet's most popular online wedding planning destination, TheNestBaby.com has been crafted to guide the information-hungry parents of the 4+ million babies born in the U.S. each year through the uncharted territory of pregnancy and parenthood by bringing modern advice, an active community, and detailed local content together in a single website.
Harnessing the power of social networking, TheNestBaby.com connects parents to their peers and personalized advice -- using an unparalleled combination of user-generated content and up-to-date community features including baby blogs, local reviews, lists, profiles, photo galleries, and topic-based message boards. This highly interactive community gives moms to-be 24-hour access to the equivalent of thousands of phone calls to friends (many of whom have already connected through the online communities on TheKnot.com and TheNest.com).
Like TheKnot.com, TheNestBaby.com also provides pregnant moms and new parents with essential information such as stage-by-stage advice, expert Q&As, interactive tools, product reviews, checklists, as well as local events listings and resource reviews powered by Lilaguide.com, the Web's largest searchable database of real-parent feedback on local baby doctors, stores, and services.
"For years the brides who planned their weddings on TheKnot.com have been begging us to create 'The Knot for new moms,'" explains Carley Roney, The Knot Cofounder & Editor in Chief. "TheNestBaby.com combines our tell-it-like-it-is approach to advice with super-addictive social networking features and deep local content -- in a single destination."
TheNestBaby.com comes click-ready with these key features:
-- TRYING TO CONCIEVE COMMUNITY
Building upon the already burgeoning pre-pregnancy conversations on
TheNest.com (The Knot Inc.'s online resource for recently married
couples), TheNestBaby.com begins its relationship with users even
before the positive pregnancy test. The site has niche communities and
editorial areas devoted to infertility, adoption, twins, and more.
-- 30,000+ BEST-RANKED LOCAL BABY SERVICES Powered by Lilaguide.com
Access to candid reviews and contact information for the best-ranked
family-friendly eateries, baby gear retailers, nurses, nannies,
pediatricians, music and gym classes, mommy networks, and more, broken
down by zip code in thousands of neighborhoods in 30 U.S. cities, from
Brooklyn to Newport Beach.
-- TRIMESTER-BY-TRIMESTER SUPPORT
From morning sickness to labor pains and sleepless nights with an
infant, users can check in-by trimester and baby stage-with other
soon-to-be moms and new parents for support in numbers (at any time,
day or night).
-- "BABY BOOK" BLOGS & PHOTO GALLERIES
Create a family homepage at TheNestBaby.com, where you can post pics
of your growing belly, nursery, and newborn, alongside personal blog
entries, message board posts, and favorite articles on
TheNestBaby.com.
-- REAL Q&A FROM EXPERTS WITH REAL EXPERIENCE
Get answers to hundreds of essential (or embarrassing) questions on
fertility, pregnancy, or baby care from other real moms and our panel
of pros (ob-gyns, midwives, fertility specialists, lactation
consultants, therapists, and pediatricians) who are all parents too.
-- OVULATION TOOLS, KICK LOGS & PARENTING CHECKLISTS
Play with a myriad of interactive tools designed to help you have fun
while you prepare for baby's arrival, from when to get pregnant to
what to pack in your baby bag. Plus, find out if the addicting Chinese
gender chart really works!
-- THE WEB'S BIGGEST BABY NAME BLOG
Nicolas or Nathaniel? Amanda or Addison? Check out TheNestBaby
Editor's blog on the best baby namers on the Web, and stop by the baby
naming board to poll thousands of other moms on your potential nomers.
-- THE NEST BABY SHOP
Shop for hundreds of personalized baby gifts, nursery essentials and
an array of adorable, creative products for parents and their bundles
of joy: from sentimental presents to unique favors for a stylish baby
shower.
The Nest Baby can be found at TheNestBaby.com.
ABOUT THE KNOT, INC.
The Knot, Inc. (NASDAQ: KNOT) is a leading lifestage media company. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching well over one million engaged couples each year through the #1 wedding website TheKnot.com, The Knot Wedding magazines and The Knot, The Knot books (published by Random House and Chronicle), and several television series bearing The Knot name (on Style Network, Oxygen, and Comcast). The Nest focuses on the newlywed-to-pregnancy lifestage with the popular lifestyle website TheNest.com, a home d??cor book series with Clarkson Potter, The Nest magazine, and baby offshoot TheNestBaby.com. Also under The Knot, Inc. umbrella are e-commerce and service sites for weddings(WeddingChannel.com, ShopforWeddings.com, WedORama.com, GiftRegistryLocator.com); party planning site PartySpot.com; teen-oriented PromSpot.com; online personals site GreatBoyfriends.com; and local baby services and community site Lilaguide.com. The Knot Inc. is based in New York and has several other offices across the country.
Website: http://www.theknot.com/
Website: http://www.thenestbaby.com/