BowTie, Inc. to Launch FishChannel.com

IRVINE, Calif., June 1 /PRNewswire/ -- BowTie, Inc., the world's largest publisher of pet and animal print and online publications, announces the launch of FishChannel.com. Expertly configured, the site offers fish enthusiasts an attractive, captivating and fun-filled source of fish-and aquarium-related information. The grand opening celebration for the web site will take place the week of June 4, 2007. Visitors will be able to enter a special contest as part of the web site's grand opening, with giveaways totaling $9,500.

Articles galore, including many by well-respected authors of Aquarium Fish International and Freshwater and Marine Aquarium (FAMA), make this the premier site dedicated to all things aquatic. Visitors can view detailed information about specific species of fish, as more than one hundred species profiles are featured in the site.

In addition to general information, fish enthusiasts can use FishChannel.com as a meeting place to exchange information, tips and stories about their fish. "This is a great source of information, but above all, it's a site where enthusiasts of all levels can share their fish experiences, stories and obtain insightful information to develop their hobby," said Russ Case, Group Editor of BowTie Inc., publishers of Aquarium Fish International and Freshwater and Marine Aquarium.

Virtual entertainment such as Create-a-Fish, which lets visitors create their own virtual fish species, make the site appealing and fun for the entire family. Visitors can also create their own virtual fish tank with eQuarium. This interactive section lets the visitor test his or her fishkeeping abilities by maintaining the tank on a daily basis in a virtual environment.

Internet Marketing Director, Michelle Williams, says: "This is a great place for anyone looking for trusted information and resources about fish. The site is the perfect combination of expert editorial content and innovative fun sections for the entire family. It is certainly the only web site of its kind out there. "

Participation in monthly contests, surveys and forums lets visitors earn points redeemable for magazines, books and fishkeeping products.

About BowTie, Inc.

BowTie, Inc. is the leader in special interest pet magazines, trade magazines, books and websites dedicated to pet-loving consumers, pet-supply retailers, veterinarians, breeders, and pet professionals worldwide. Divisions of BowTie, Inc. include BowTie Magazines, BowTie Press, BowTie News, Thoroughbred Times Company, Global Distribution Services, and AnimalNetwork.com.