AT&T'S YELLOWPAGES.COM Expands Sales Office Network as Unique Visitor Count Grows by More Than 50 percent

PASADENA, Calif., May 30 /PRNewswire-FirstCall/ -- Dynamic growth and a rising demand for more local-search advertising options have prompted YELLOWPAGES.COM (http://www.yellowpages.com/), a subsidiary of AT&T Inc. (NYSE: T) , to roll out an unprecedented coast-to-coast expansion of sales offices, the company announced today.

New YELLOWPAGES.COM sales offices have opened, or are scheduled to open, during the first half of the year in Seattle, Portland, Denver, Minneapolis, Virginia Beach and Richmond, Va.; Idaho, Iowa and New Mexico, while offices in Phoenix and Salt Lake City are planned for later in 2007. The new locations, which will serve as regional offices for hundreds of new sales professionals working with businesses to reach local consumers, join the list of current YELLOWPAGES.COM field offices in New York City, Philadelphia, Washington, D.C., Boston, Pittsburgh, Harrisburg, Pa.; Henderson/Las Vegas, Nev.; and Charlotte, N.C.

"We're on the move- in the last year unique visitors to YELLOWPAGES.COM grew by more than 50 percent** and the number of clicks to access advertiser information through YELLOWPAGES.COM grew about 70 percent," said Danny Deal, vice president of local sales for YELLOWPAGES.COM. "To keep up with that rising demand for local-business information, we're doubling our number of offices and sales professionals this year."

The 2007 expansion plan is scheduled to bring the number of YELLOWPAGES.COM sales offices to 16 from just two in late 2004, when the company was formed. The YELLOWPAGES.COM Network received more than 1 billion searches in 2006.

The first four months of 2007 have also been a time of rapidly expanding wireless local search functionality for YELLOWPAGES.COM. The company recently announced the addition of YP411, a service that gives consumers the ability to find a local business by simply sending a text message on their cell phones to YP411 (97411), along with the ZIP code or city where they'd like to search, and then receive results back from YELLOWPAGES.COM.

The YP411 service joins other new offerings, including a Send-to-Mobile feature that allows Internet users to forward search results from YELLOWPAGES.COM to their wireless phones in the form of a text message. The company also recently launched a version of YELLOWPAGES.COM, optimized for mobile viewing, as well as enhanced MEdia Net capabilities, which are available to subscribers of AT&T wireless service. In this way, YELLOWPAGES.COM serves as the trusted source for local-business information for wireless mobile search application.

YELLOWPAGES.COM also recently announced the addition of User Reviews, enabling Web consumers to read and contribute opinions on the local and national businesses they use. The feature also allows businesses to respond to the postings directly.

"We have been busy enhancing the YELLOWPAGES.COM user experience for both Web and mobile interactions during the early part of the year, and advertisers and consumers will see us roll out more new features and services throughout 2007," Deal said. "This is an exciting time to be a leader in the local-search industry. Being a part of AT&T puts us in a prime position to help our advertisers find their customers -- wherever they may be -- all with the personal touch of a direct sales force to make it easy."

The Yellow Pages Association presented the YELLOWPAGES.COM sales organization with its highest honor -- a Gold Award -- a the recent YPA Annual Conference. The award recognized the process and innovation of the sales organization in 2006.

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About YELLOWPAGES.COM

YELLOWPAGES.COM LLC is a subsidiary of AT&T Inc. Formed in late 2004, the company operates a leading IYP and local search site, YELLOWPAGES.COM. The YELLOWPAGES.COM Nationwide Network provides exposure to up to 34 million monthly unique visitors (comScore Media Metrix, April 2007).

* The unique visitor number for the YELLOWPAGES.COM Nationwide Network (Custom Entity) includes unduplicated visitors for the following sites: YELLOWPAGES.COM, AOL Yellow Pages, Switchboard, Yahoo! Local, Yahoo! Yellow Pages and AnyWho.

** Unique user growth compares March 2006 unique visitors against March 2007 based on comScore Media Metrix.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

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