Tractor Supply Company Plows Ahead with Planalytics Business Weather Intelligence

WAYNE, Pa., May 22 /PRNewswire/ -- Planalytics Inc., the industry-leading provider of business weather solutions, today announced that Tractor Supply Company (TSC), the leading retail farm and ranch store brand in America has renewed its long standing relationship with Planalytics.

"Planalytics provides us with weather intelligence we simply cannot get anywhere else. The value to our organization is that we are able to make more informed and proactive strategic decisions by knowing the shape of the upcoming season and the opportunities and risks that lie ahead. Once we get in-season, Planalytics then provides short-range intelligence to better manage inventory levels, marketing and pricing decisions. Over many years, our relationship with Planalytics has proven to be an invaluable asset to our organization," said Jerry Brase, Executive Vice President of Merchandising at Tractor Supply Company.

"We are committed to supporting Tractor Supply Company in mitigating weather risk and exploiting new opportunities to better serve their customers," comments Frederic Fox, president and CEO at Planalytics, Inc. "We look forward to a terrific year ahead," continued Fox.

About Planalytics

Planalytics (http://www.planalytics.com/) helps companies reduce risk and improve profitability by identifying and managing the effects of weather on their business. Using a combination of historical and predictive analytics, Planalytics helps clients understand and effectively plan for weather-driven changes in supply, demand, and pricing. The company's products and services provide retailers and manufacturers with specific knowledge of how weather has and will influence their business. Clients use Planalytics' information for improved decision-making both in-season and up to one year in advance to support more effective financial planning, merchandise management, advertising and promotion timing and operational effectiveness.

About Tractor Supply Company

Tractor Supply Company operates 698 stores in 37 states and one Canadian province. The Company's stores are focused on supplying the lifestyle needs of recreational farmers and ranchers. The Company also serves the maintenance needs of those who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1) equine, animal and pet products, including everything necessary for their health, care, growth and containment; (2) maintenance products for agricultural and rural use; (3) hardware and tool products; (4) seasonal products, including lawn and garden power equipment; (5) truck, trailer and towing products; and (6) work clothing for the entire family.