Informatica Presents Data Integration Blogs

REDWOOD CITY, Calif., May 22 /PRNewswire-FirstCall/ -- Informatica Corporation (NASDAQ: INFA) , a leading provider of data integration software, today announced the launch of three new Informatica expert-authored Weblogs for the business and IT communities: The Informatica Data Quality Blog, The Informatica Enterprise Data Management (EDM) Blog, and The Informatica On Demand Blog. All are available via Informatica's website at http://www.informatica.com/blogs/.

All Informatica blogs are authored by industry experts and designed to encourage community discussion and interaction on key issues facing companies today. Each blog is intended to drive a wider understanding of the profound business impact of the key data integration topic, and of the growing opportunities for leveraging industry and technology advances for business success.

Informatica Data Quality: An open forum on data quality issues, strategies and best practices, including critical issues such as data governance, the new blog provides ongoing candid observations by internationally recognized data quality authorities and is available at http://blogs.informatica.com/dataquality. The panel of experts includes Larry P. English, a noted speaker, teacher, consultant and author in information and knowledge management; Ivan Chong, General Manager, Data Quality Business Unit; and Garry Moroney, Founder and CEO of the former Similarity Systems (now a cornerstone of Informatica Data Quality).

Informatica Enterprise Data Management (EDM): Organizations around the world look to Informatica to help them solve the problem of data fragmentation across disparate systems and to gain greater business value from all their information assets. To that end, Informatica has tapped a distinct set of experts to discuss business challenges and opportunities at the enterprise level. Industry commentators blogging regularly include Rick Sherman, founder of Athena IT solutions, James Markarian, senior vice president and chief technology officer, Informatica, and Don Tirsell, senior director of product marketing, Informatica. The blog is available at http://blogs.informatica.com/enterprise_data_management/.

Informatica On Demand: As companies increasingly adopt hosted models, they are discovering that the benefits promised from software as a service (SaaS) are dependent on the successful migration, integration, synchronization, and cleansing of data across on-premise and outsourced applications. The Informatica On Demand blog discusses industry trends and solicits user feedback and experience. The blog is available at http://blogs.informatica.com/ondemand/, and also features regular commentary by John Hegstrom, director of product management, Informatica On Demand, and Todd Funasaki, director of product marketing, Informatica On Demand.

Subscriber-based RSS feeds are also available on each blog site to push data to subscribers and industry watchers, and Informatica offers a compilation of blog highlights, podcasts, event and product news as well as services and support announcements available at http://blogs.informatica.com/announcements/.

"Informatica's market-focused blogs are part of an overarching network of Informatica resources devoted to the topics of data quality, EDM and On Demand data integration. Other related resources include seminars, webinars, workshops and Web-based customer information," said Brian Gentile, chief marketing officer, Informatica. "With these blogs, we have effectively created a dialogue between our customers and a variety of experts who are passionate about these issues and live and breathe the data integration challenges and opportunities that companies face every day. These blogs are testimony to Informatica's overall commitment to building community and ensuring leadership in these critical enterprise-wide business initiatives."

About Informatica

Informatica Corporation (NASDAQ: INFA) is a leading provider of enterprise data integration software and services. With Informatica, organizations can gain greater business value by integrating all their information assets from across the enterprise. More than 2,790 companies worldwide rely on Informatica to reduce the cost and expedite the time to address data integration needs of any complexity and scale. For more information, call 650-385-5000 (1-800-653- 9871 in the U.S.), or visit http://www.informatica.com/.

Note: Informatica is a trademark of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.