SRC and Experian Business Strategies Partner to Deliver Solutions for Analytic Modeling and Deployment

ORANGE, Calif., May 21 /PRNewswire/ -- SRC, LLC, a leading developer and provider of geographic business intelligence technology and solutions, today announced a strategic relationship with Experian Business Strategies. Targeting retail, restaurant and real estate businesses, Experian Business Strategies provides solutions to improve the customer's ability to forecast accurately for enhanced retail performance. Experian Business Strategies has selected SRC's geographic business intelligence technology to give clients accelerated application deployment, streamlined access and increased control over their customized modeling solutions. This partnership will give users the ability to quickly analyze what drives certain consumer and market behaviors and quantify the impact of "real world" variables on their bottom line.

Our customers have a profound competitive advantage with a more intelligent approach to modeling that produces a holistic view of how a retail or restaurant concept will perform at a specific location," said Richard Holt, president of Experian Business Strategies. "By taking advantage of SRC's flexible technology architecture, we are giving our customers an even greater advantage with increased control that translates to in-depth insight about site accessibility and visibility along with customer demand and competitive positioning."

With SRC, users will have the ability to centralize, manipulate, and apply accurate sales forecasts and predictive analysis to move quickly on decisions that impact their business. Retailers can now think more strategically about site selection and growth by running multiple models simultaneously. And, with the option to add corporate-gathered data into the solution, users can benefit from their past experiences. By modeling dynamic "what-if" scenarios in real-time, professional business users can produce more accurate sales forecasts that analyze all of the factors underlying store performance, including: a potential store location, the market, marketing and branding, store prototype, merchandise mix and operations.

"We are excited about this partnership with Experian Business Strategies because for the first time black box technology is no longer needed for the implementation of sophisticated modeling solutions," said Paul Evans, vice president of sales for SRC. "By leveraging the flexibility of SRC's technology, we are putting the implementation of models into the hands of people that affect change, at the speed in which business is really happening for a more dramatic impact on sales and revenue."

About Experian Business Strategies

Experian Business Strategies helps companies make strategic decisions and improve operating performance. With offices in New York, Dallas and around the world, we offer consumer insight, location insight, market planning and economic forecasting expertise. In the United States, our solutions include Prediction, FootFall, Mosaic and Micromarketer Generation3 -- all leaders in the global marketplace. For more information, visit: http://www.experianstrategies.com/.

About SRC

Founded in 1997 and headquartered in Orange, CA, SRC, LLC, provides technology and solutions that help customers integrate, transform and extract full value from their internal and external information sources. SRC's comprehensive suite of geographic business intelligence applications have been designed to make geographic business intelligence more pervasive and easier to deploy, allowing all employees, from C-level executives to casual business users, obtain the knowledge and insight they need how, where and when they need it. For more information, visit http://www.extendthereach.com/.