Independent Research Firm Names Oracle's Siebel CRM a Leading Enterprise CRM Suite in Financial Services Industry

REDWOOD SHORES, Calif., March 27 /PRNewswire-FirstCall/ -- Forrester Research, a leading independent research firm, has recognized Oracle's Siebel CRM as having the strongest current offering in the latest Forrester Wave Evaluation: Enterprise CRM Suites for Financial Services, Q1 March 2007. Forrester also names Oracle's PeopleSoft Enterprise CRM and Siebel CRM On Demand as strong performers in this recent report.

To assess the state of the CRM market, Forrester analyzed strengths and weaknesses of the leading enterprise CRM suites vendors across 464 criteria in three areas of current offering, strategy and market presence.

According to the vendor summary cited in the report, "Through years of experience, the Siebel CRM product has developed in such a way that it routinely provides critical but undervalued functionality. It is one of the few products in this evaluation to offer strong field campaign management to accommodate bank branches, insurance agent offices and investment broker offices."(1)

As the subscription delivery model grows in popularity, Oracle continues to expand the breadth and depth of its hosted CRM offering to better serve customers. As a result of its rapid pace of innovation with more than 12 new product releases in just over three years, Oracle's Siebel CRM On Demand delivers the industry's most complete, hosted CRM solution. Oracle's Siebel CRM On Demand provides the comprehensive, strategic CRM capabilities customers require to be successful, including built-in analytics, a built in-virtual call center, and vertical editions featuring industry-specific out-of-the-box functionality. Additionally, Oracle's Siebel CRM On Demand is developed on a world-class, standards-based hosting infrastructure, providing leading security, reliability, availability and accountability at a low cost.

"Financial services customers are realizing tremendous benefit from the pre-built, industry specific functionality such as account set up and field campaign management that add to the offering's flexibility and ease of use," said Oracle Vice President of CRM Strategy Mike Betzer. "We are pleased to have Siebel CRM, PeopleSoft Enterprise CRM and Siebel CRM On Demand included in this report, validating Oracle's CRM offerings for the financial services market."

About Oracle's Siebel CRM On Demand

The company's comprehensive, Software-as-a-Service (SaaS) solution, Siebel CRM On Demand delivers low-risk, hosted customer relationship management (CRM) that can help customers accelerate sales, improve marketing and deliver consistent customer service. With customers that include leading SMB and Enterprise organizations within the Financial Services, Automotive and Life Sciences industries, Siebel CRM On Demand is the most complete hosted CRM solution.

About Oracle

Oracle (NasdaqGS: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com/.

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(1) The Forrester Wave(TM): Enterprise CRM Suites for Financial Services,

Q1 2007 by Mary Pilecki