Zojirushi America Celebrates 20 Years in the U.S. at the 2007 International Home and Housewares Show

GARDENA, Calif., March 6 /PRNewswire/ -- Zojirushi, one of Japan's oldest and most respected electronics manufacturers, celebrates its 20th anniversary in the U.S., with its newest line of kitchen and home products, to be unveiled at the 2007 International Home and Housewares Show in Chicago, March 11th-13th (visit us at booth number L11747, Wired & Well).

Zojirushi's sleek new product line emphasizes design and functionality, delivering style and simplicity to the discerning consumer. Showcased at the 2007 International Home and Housewares Show will be the innovative Induction Heating (IH) System Rice Cooker & Warmer, the useful VE Hybrid Water Boiler & Warmer, the newest member of the fuzzy logic rice cooker line -- the Micom Rice Cooker & Warmer, the soothing Warm Mist Humidifier, and the convenient and fashionable Bento Lunch Jars. In addition, Zojirushi will introduce the popular and aesthetically pleasing RIZO Micom Rice Cooker & Warmer, newly available to U.S. stores this month. The RIZO comes in three attractive finishes: yellow, white and polished stainless steel.

Below please find more information about Zojirushi products to be featured at this year's show:

Induction Heating (IH) System Rice Cooker & Warmer (NP-HBC10/18)

The IH System Rice Cooker & Warmer is produced with a unique feature that uses induction heating to cook and warm rice. Induction heating is a non-contact form of heating where an electrically conductive material is placed in a varying magnetic field. The electric current is induced directly into the inner cooking pan. Offers a variety of settings with specific cooking temperatures and times for white, brown, mixed, sweet and many other types of rice. The rice cooker will have an SRP of $340.00 for the 5.5 cup and $365.00 for the 10 cup.

VE Hybrid Water Boiler & Warmer (model CV-DSC40)

The energy efficient model retains heat longer inside a double-insulated canister wall, using a hybrid Vacuum/Electric technology to heat up water and maintains a level temperature for as long as it's plugged in. The micro-computerized temperature control system maintains hot water temperatures of 175 degrees F, 195, or 208. Ideal for use in the home or office; for making tea, instant coffee, hot chocolate, instant soups, sauces or any other beverages or foods requiring hot water. The Hybrid holds up to 4 liters and will retail at $215.00.

Micom Rice Cooker and Warmer (NS-TGC10/18)

The newly designed Micom Rice Cooker & Warmer boasts new features including a sleek stainless steel skin and cake setting. With advanced fuzzy logic technology and easy cleaning features, this cooker provides convenience and style in an ultra-functional package. Cook settings include white rice/sushi, mixed rice, porridge, sweet rice, brown rice, the new cake baking setting and quick cook setting. Available in both a 5.5 ($173) and 10 cup capacity ($190).

Warm Mist(TM) Humidifier (model EE-LAC50HA)

The compact unit can increase moisture in indoor areas up to 675sf. The water-conserving model consumes only three gallons per day, countering the results of dry and heated air. Automatic settings monitor the moisture in the air and adjust the unit's speed accordingly, ensuring balanced humidity when in use. This unit will carry a SRP of $199.00.

Bento(TM) Lunch Jars

These portable lunch jars retain the food's temperature for up to six hours and come in various sizes and designs. The Mr. Bento(TM)(Model SL-JAE14) boasts over 41 ounces of storage in a silver finish, and comes with a new forked spoon. The Ms. Bento(TM) (Model SL-MD07) holds up to 23 ounces with a newly designed beige tote. The latest addition to the lunch jar collection, the Mini Bento Stainless Lunch Jar (Model SZ-BA03/04), comes in a trendy green or metallic blue finish.

RIZO Micom Rice Cooker & Warmer (NS-XAC05/NS-XBC05)

The 3-cup machine also features a modest array of three one-touch cook settings that include steam cook, rice (sushi) and risotto. Designed by the internationally celebrated Toshiyuki Kita and engineered by Japan's most respected name in kitchen electrics, the RIZO brings style and science together to make rice cooking effortless and enjoyable. Suggested Retail Price is $215.00

http://www.zojirushi.com/