Yelp Enters the Fashion Scene With Launch of Lifestyle Apparel Line

SAN FRANCISCO, Oct. 13 /PRNewswire/ -- Yelp, Inc. (yelp.com ) a leading urban city guide and popular local review site, today announced the launch of their highly anticipated Yelp Apparel line. The new line will be available online (yelp.com/store ) and is also available in select retail boutiques in Boston, Chicago, Los Angeles, New York, San Francisco and Seattle.

"Yelp is all about helping people find the best local businesses and as we've evolved it's become very clear that Yelp is weaving its way into the fabric of urban culture," said Jeremy Stoppelman, co-founder and chief executive officer, Yelp, Inc. "We have an exceptionally talented creative team who believes in bringing our fun and unabashed brand to life, and this project is yet another great example of their keen execution."

The launch of Yelp Apparel kicks off with the introduction of two active wear classics for women: the hot brief and a Milton Glaser inspired "I heart Yelp" tank top, both in Yelp's signature crimson red. The line exudes the smart and brassy street vibe that is Yelp, and is a natural extension of the very social and active lifestyle of Yelp.com users.

"If you think that Yelp is simply the ultimate urban guide, you'd be missing an important part of the experience. Yelp is about everyday living," said Nish Nadaraja, marketing director for Yelp. "The minute I heard a Yelp member quip 'I yelp, therefore I am,' I knew we were onto to something that runs much deeper than a website; we're creating a new way to experience city life."

As part of the launch marketing campaign, Yelp will be promoting the store on its site and in select boutiques in major metros throughout the nation. The ads and the online store gallery feature Yelp Real Models; Yelp users who volunteered to model the new line.

The Yelp Apparel collection will focus on introducing a small number of seasonal items for men and women, in limited runs. Current plans include the introduction of Yelp varsity sweaters, thermals, hand muffs, sweatbands, protective bus pass and smartphone cases and a potential his/hers fragrance line.

About Yelp, Inc.

Yelp is the ultimate city guide that taps into the community's voice and reveals honest insights on local businesses and services from real people who are "in the know." Founded in July 2004 by Jeremy Stoppelman (former vice president of engineering at PayPal) and Russel Simmons (former lead architect at PayPal), Yelp uses elements of social web design to create a fun and easy platform where trendsetters and influencers alike are eager to share their local expertise with an engaged community. Additionally, local advertisers now have a cost effective means of amplifying word-of-mouth marketing about their business to a highly targeted and captive audience.

  Media Contact:
  Stephanie Ichinose
  415-908-3679
  Stephanie@yelp.com