IAC Advertising Solutions Enters Into Strategic Partnership With The Huffington Post

IAC Advertising Solutions Enters Into Strategic Partnership With The Huffington Post

NEW YORK, and OAKLAND, Calif., June 26 /PRNewswire-FirstCall/ -- IAC Advertising Solutions, a division of IAC Search and Media, Inc., a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) and one of the world's largest online advertising solutions and sales groups, and The Huffington Post (http://www.huffingtonpost.com/), one of the fastest growing websites, today announced a strategic advertising alliance. Under the partnership, IAC Advertising Solutions will be the exclusive national sales force for The Huffington Post's online advertising inventory.

The alliance takes full advantage of each company's strengths. IAC Advertising Solutions has proven success working with the top advertisers, and connecting their world-class brands to web savvy consumers. Further, IAC Advertising Solutions takes a unique approach to sales and business planning that has been used to effectively identify the most appropriate marketers and revenue streams for the IAC-owned sites it currently supports. The Huffington Post has proven itself in the areas of engaging content and desire to offer innovative online advertising. Most recently, it collaborated with JWT Worldwide to offer a first-of-its-kind social advertising model for commercials powered by a blogging platform.

"The Huffington Post has an extremely influential audience and loyal readership and is a perfect partner for IAC Advertising Solutions," said Mort Greenberg, vice president of sales strategy & development for IAC Advertising Solutions. "Their fresh approach to blend unique ad programs onto their pages will help us capture the attention of media buyers, and offer great value for advertisers."

"This is a win-win for both companies. IAC Advertising Solution's strong market relationships and proven ability to drive revenue for many of IAC's own category-leading properties will allow us to ramp up The Huffington Post's profile in the marketplace and increase our on-the-street presence virtually overnight," said Sarah Bernard, Huffington Post general manager. "By combining the Huffington Post's strengths and content, and IAC Advertising Solutions' experience, relationships and online advertising infrastructure, we can take full advantage of our growing momentum moving into the second half of 2006."

About IAC Advertising Solutions

One the world's largest online advertising solutions and sales groups, IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on Ask.com and its advertising syndication network. Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC's network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, Expedia, and The Huffington Post. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI) . IAC Advertising Solutions can be contacted at http://www.iacadvertising.com/ or 212-404-1000.

About The Huffington Post

Since The Huffington Post's inception just over one year ago, it has grown into one of the top ten most linked to blogs on the internet and reaches over 2 million unique visitors per month. The site combines breaking news, media commentary and an innovative group blog with more than 700 contributors from the worlds of politics, entertainment and media. Earlier this month, The Huffington Post launched its newest feature called "Eat the Press," a snapshot of media news, commentary, analysis and chatter.

Website: http://www.huffingtonpost.com/
Website: http://www.ask.com/



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