Q Interactive Increases Pay-Up Rates for Magazine Publishers By Up to 76%

CHICAGO, April 17 /PRNewswire/ -- As postal rates continue to rise, magazine publishers are increasingly turning to the Web to grow their circulation base and drive better ROI for their acquisition efforts. However, the Internet has often proved a challenge for publishers employing 'bill me' soft offers due to the inability to consistently reach online consumers who will pay for their subscriptions on the backend. Enter leading online marketing services provider, Q Interactive.

Over the last year, Q Interactive has enabled more than 50 leading publishers and other companies to drive a 28 percent average lift in pay-up rates for their 'bill me' soft offers via its proprietary TrueConversion Engine -- with some advertisers receiving as high as a 76 percent lift in conversions. A soft offer is a promotion that allows consumers to take advantage of a trial offer or receive merchandise or subscriptions up front and pay at a later date. In addition to magazine publishers, companies that employ soft offer promotions include newspaper publishers, continuity and club marketers, 'single-shot' book, CD or video marketers and catalog marketers, among others.

"Q Interactive has been a reliable partner in helping us achieve our circulation goals," said Pam Russo, Senior Director, Internet Marketing at Hachette Filipacchi Media U.S. "We have been able to count on Q Interactive to consistently acquire quality consumers across the Internet."

Used in conjunction with Q Interactive's TrueLeads(TM) lead generation service, the TrueConversion Engine is an automated system that employs a unique combination of demographic, behavioral and transactional consumer data to increase the relevancy of online advertising and help marketers engage the right consumers for their marketing messages and promotions.

For soft offers, the TrueConversion Engine specifically combines proven offline modeling methodology with its rich consumer data to create custom models that target soft offers to consumers who have a high propensity to pay.

"Q Interactive is dedicated to improving the relevancy of online advertising and producing high quality results for advertisers in a broad range of industries," said Matthew Moog, President and CEO of Q Interactive. "Our TrueConversion Engine's ability to dramatically increase pay-up rates for soft offers is just one example of the groundbreaking solutions Q Interactive offers across our extensive advertising network, The Q Network. And with the escalating cost of postal campaigns, the power to reliably reach consumers you know will convert is especially beneficial to soft offer marketers looking to reduce waste and improve overall ROI."

Additional magazine publishers using Q Interactive's TrueLeads service for their soft offers include Meredith Corporation, Conde Nast and Time Inc., among others. Companies in other industries who are employing TrueLeads for soft offers include SC Johnson, Columbia House, BMG Direct, Inc., Scholastic, Inc. and Brighter Vision.

About Q Interactive

Q Interactive is an online marketing services provider for advertisers and publishers. Using a unique combination of demographic, behavioral and transactional data in a proprietary targeting engine, Q Interactive is fundamentally improving the relevancy of advertising on the Internet. Every year, more than 1500 leading brands rely on Q Interactive to generate quality results, including nearly half of the nation's top 100 advertisers as ranked by Advertising Age, such as Wal-Mart, Procter & Gamble and Gap. Q Interactive operates an extensive advertising network with hundreds of high traffic partner sites, including Weather.com, About.com and Knight Ridder newspaper sites, as well as its own branded Web properties, CoolSavings.com and FreeStyleRewards.com. Q Interactive's services include Lead Generation, E-mail and Promotional Incentives.

Formerly CoolSavings, Inc., Q Interactive was founded in 1995 and is a wholly owned subsidiary of Landmark Communications, Inc.