LeapFrog's Leapster Family Scores With New LeapsterTV and Hot New Leapster Titles

EMERYVILLE, Calif., Feb. 8 /PRNewswire-FirstCall/ -- LeapFrog Enterprises, Inc. (NYSE: LF) today announced that its award-winning Leapster(TM) family of learning game products has scored a hat trick with the introduction of the third Leapster system -- LeapsterTV(TM) -- a new game console that extends the popular franchise to ages 3 and older. LeapsterTV, an educational game console that plugs into the family television, works with the Leapster educational software library, and the console's big buttons and easy-to-use joystick are designed with 3-year-olds in mind.

Like its sibling learning systems, Leapster(TM) portable and Leapster L-Max(TM), LeapsterTV uniquely provides each player with an individual learning path and teaches essential skills for pre-K to 4th grade. The fun-to-use learning games track each child's progress and include tutorials to help teach new concepts. LeapsterTV is the only educational game console that uses a stylus and a touchpad to help develop important writing and fine motor skills. LeapsterTV game console works with Leapster and Leapster L-Max software.

"LeapsterTV is the product parents and kids around the world have been asking for and this exceptional educational game console meets our high quality learning and development standards," said Pamela Kelly, LeapFrog's vice president of marketing. "LeapsterTV expands Leapster educational gaming to kids 3 and older, and importantly embodies all that is known and loved from our award-winning Leapster franchise."

Hot New Learning Titles Bring on the Games

Additionally, the Leapster family software library continues to grow in 2006 with 11 new titles: three new Leapster titles, two new Leapster L-Max titles and six new Leapster Arcade games. New Leapster titles include Disney/Pixar's Cars, Nick Jr.'s The Backyardigans, and Scholastic's Animal Genius. The new Leapster software titles will be available in the fall and have a suggested retail price of $24.99 each.

The new Leapster Arcade series bring a lower entry-level price point to the Leapster library; features arcade-style gaming including multiple challenge levels with one or two player gaming; and is designed to teach essential spelling and math skills. The rapid-fire games include Letterpiller, Number Raiders, Cosmic Math, Word Chasers, Dora the Explorer's Pinata Party and Scooby Doo Spooky Snacks. Leapster Arcade software is available now with more titles to be released in the fall, and carries a suggested retail price of $17.99 each.

Rounding out the Leapster software library are new titles for the Leapster L-Max learning system, including NASCAR(R) and SEGA Sonic X. Both new Leapster L-MAX titles will be available in the fall and have a suggested retail price of $29.99.

LeapsterTV Pricing and Availability

LeapsterTV will be available in the fall at select retailers nationwide, including Wal-Mart, Target and Toys "R" Us. The suggested retail price will be $49.99.

About LeapFrog

LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. The company was founded in 1995 and is based in Emeryville, California. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary, and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog's award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in more than 100,000 classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse(TM) products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine, and the Teacher's Choice Award from Learning magazine.

NOTE: LEAPFROG, Leapster, Leapster TV and Leapster L-MAX are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

  CONTACT:
   Liz Einbinder                          Gita Chandra
   LeapFrog Enterprises, Inc.             Kaplow Communications
   +1-510-420-5223                        +1-212-221-1713
   leinbinder@leapfrog.com                gchandra@kaplowpr.com

FCMN Contact: jlaughridge@leapfrog.com