HERNDON, Va., Jan. 9 /PRNewswire/ -- Cybertrust(R), the global information security specialist, today unveiled the results of its corporate branding. The new logo and branding represent Cybertrust's position as a global information security services provider and marks the completion of the company's post-merger integration.
"Cybertrust truly is a unique organization and represents a real and dramatic departure from other businesses in the security space. As the only company that combines a 100 percent focus on security, and with our services and solutions-based approach, Cybertrust is the one true global information security specialist," said Jim Ivers, Cybertrust senior vice president of marketing. "The new logo and brand create a unique identity for a unique company, and help us communicate our value and differentiation to the market."
The new Cybertrust logo embodies the spirit of the company's brand essence and distinguishes it in the competitive landscape by moving Cybertrust away from the look and feel of a technology product company. The logo is an abbreviation of the Cybertrust name in a simple and sophisticated letterform and typography. The new colors further differentiate the logo by replacing the red and black combination that is prevalent in the security market with colors that better convey the fact that Cybertrust is a global, established leader in the information security market.
Cybertrust's 4,000 business and government customers around the world are already experiencing the brand attributes that differentiate Cybertrust in the market: approachable, collaborative, intelligent, pragmatic, responsive and trustworthy. These attributes are core to Cybertrust's vision and mission of aligning its customers' information security to their individual needs to ensure businesses and governments can work without concern.
To experience Cybertrust's new branding and logo, please visit the redesigned Web site at http://www.cybertrust.com/.
About Cybertrust
Cybertrust is the global information security specialist, delivering services that secure critical data, protect identities and help customers demonstrate ongoing compliance. Headquartered in Herndon, Virginia, USA with more than 30 offices around the globe, Cybertrust is one of the world's largest providers of information security and is recognized as the global market leader in managed security services. For more information, visit http://www.cybertrust.com/.
Cybertrust is a registered trademark of Cybertrust, Inc. All other trademarks are property of their respective owners.
Contacts:
Laura Wooster Amy Anderson
Cybertrust SHIFT Communications
703.480.8535 617.681.1225
laura.wooster@cybertrust.com aanderson@shiftcomm.com
Website: http://www.cybertrust.com/