Revamped Cabot Web Site Enhances Online Experience

NEW YORK, April 10 /PRNewswire-FirstCall/ -- Cabot, a brand within the architectural coatings division of The Valspar Corporation, today re-launched its Web site (http://www.CabotStain.com) to help professionals and consumers navigate wood stain product needs from start to finish. The revamped Web site houses project ideas, Do It Yourself tips and Cabot's robust line-up of wood care products.

"We designed the Cabot Web site to serve as an online destination for both professionals and weekend warriors," said Bryan Benson, marketing director of Cabot. "Our goal is to inspire new projects and educate the industry on holistic wood care with our vast knowledge and product selection."

The Cabot Web site is divided into four sections: Ideas and Projects, Colors and Finishes, Do It Yourself and Find Products. Whenever possible, the sidebar points to supplemental information such as color options, quick tips or product recommendations.

Under the "Ideas and Projects" section, project ideas for floors, decks, fences, furniture and siding are presented. The section also highlights an "Ultimate Project" where visitors can submit or follow the transformation of a dream project complete with before and after photos. Additionally, visitors can learn about exotic wood species like Coumarou, Ipe and Tigerwood.

The "Colors and Finishes" section allows visitors to learn more about opacity and color selection when selecting exterior and interior stains. Exterior stains are categorized as clear and translucent, solid, semi-solid and semi-transparent while interior stains are sorted by custom tint, ready mix and polystain. Each selection is accompanied by a real color photo of the stain on an actual piece of wood to provide visitors to the site with visuals of real world applications.

The "Do It Yourself" section outlines tips for every step of the wood care process -- prepping, staining and protecting -- and demonstrates Cabot's commitment to holistic wood care. The section contains downloadable PDF tip sheets and Technical Bulletins that address a wide variety of topics such as common causes of peeling, choosing a color and fighting mold and mildew.

Finally, the "Find Products" section is the ultimate product library for both exterior and interior products from surface preparation products to staining products to protective coatings. Each product description includes a can shot, quick facts, safety information and downloadable PDF product information.

Cabot products are widely distributed through paint stores, home centers, hardware stores, lumber yards and most recently Lowe's nationwide for use by builders and painting contractors, architects, interior designers and individual home owners. Consumers are able to find local dealers by entering their zip code on the Web site's homepage.

About Cabot

Cabot is a brand within the Architectural Coatings division of The Valspar Corporation NYSE: VAL, a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. Founded in 1877, Cabot delivers legendary performance by using only the finest-grade oils and pigments in its exterior and interior product lines. For more information, visit http://www.CabotStain.com.