Newell Rubbermaid Completes Acquisition of Aprica

ATLANTA, April 1, 2008 /PRNewswire-FirstCall/ -- Newell Rubbermaid NYSE: NWL today announced it has substantially completed the acquisition of Aprica Childcare Institute Aprica Kassai, Inc. ("Aprica"), a leading maker of strollers, car seats and other children's products, headquartered in Osaka, Japan. Closing on Aprica's operations in China is expected to occur later in the second quarter of 2008.

The acquisition will provide Newell Rubbermaid with a premium brand that has a leading position in Japan. Aprica has proprietary technology in lightweight strollers and car seats. The nearly 60 year-old brand has been recognized internationally for its extraordinary commitment to pediatric research and dedication to child safety.

The addition of Aprica to Newell Rubbermaid's Baby & Parenting Essentials global business unit provides the company with three of the world's strongest brands within children's products, including Graco and Teutonia. Aprica also provides a significant platform for expansion in Asia.

Caution Concerning Forward-Looking Statements

The statements in this press release that are not historical in nature constitute forward looking statements. These forward-looking statements relate to information or assumptions about the transaction between the Company and Aprica, benefits and synergies of the transaction, future opportunities for the combined Company and products and any other statements regarding the future expectations, beliefs, goals or prospects of the Company or Aprica. These statements are accompanied by words such as "anticipate," "expect," "project," "will," "believes," "estimate" and similar expressions. Actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to, our dependence on the strength of retail economies; competition with other manufacturers and distributors of consumer products; major retailers' strong bargaining power; changes in the prices of raw materials; our ability to develop innovative new products and to develop, maintain and strengthen our end-user brands; our ability to expeditiously close facilities and move operations while managing foreign regulations and other impediments; our ability to implement successfully information technology solutions throughout our organization; our ability to improve productivity and streamline operations; the risks inherent in our foreign operations and those factors listed in the Company's most recent annual report on Form 10-K, filed with the Securities and Exchange Commission. Changes in such assumptions or factors could produce significantly different results. The information contained in this news release is as of the date indicated. The Company assumes no obligation to update any forward-looking statements contained in this news release as a result of new information or future events or developments.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with sales of over $6 billion and a strong portfolio of brands, including Rubbermaid(R), Sharpie(R), Graco(R), Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R), Dymo(R), Waterman(R), Parker(R), Goody(R), Bernzomatic(R) and Amerock(R). The company is headquartered in Atlanta, Ga., and has approximately 22,500 employees worldwide.

This press release and additional information about Newell Rubbermaid are available on the company's Web site, www.newellrubbermaid.com .

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