REAL YOU INCORPORATED: 8 Essentials for Women Entrepreneurs

COLUMBUS, Ohio, Feb. 13 /PRNewswire/ -- Every 60 seconds a woman starts a business. While women represent a dominant force in the ever-growing business economy, the stigma of needing to fit into the corporate "boys club" is still pervasive. But in REAL YOU INCORPORATED: 8 Essentials for Women Entrepreneurs (Wiley; February 8; Hardcover; $24.95), Kaira Sturdivant Rouda reveals the secret to building a successful brand, and thus a successful business, is in doing exactly the opposite. It's in being the real you.

REAL YOU INCORPORATED offers a bold and refreshing message: to truly get ahead, and to really resonate with your customers, your brand has to be genuine. It means being true to yourself in every part of your business-from how you promote your talents to how you interact with the people in your office and everything in between.

Rouda's lively book provides readers with a helpful REAL YOU INCORPORATED chart, capturing the most essential elements of your business: you and your passions, brand, positioning, culture, customers and gifts. After you've defined your brand, the author's advice on how to use it as a competitive advantage will prove invaluable, long after you create your own.

Each chapter includes profiles of successful entrepreneurs and provides inspiration and cautionary tales for every business woman. Full of new ways to look at age-old problems-including such things as a Snark Scale-REAL YOU INCORPORATED empowers you to join other women who are changing the face of business by developing an authentic and unique personal brand simply by being real.

Whether you're just graduating, about to launch your own entrepreneurial venture, sick of the corporate world, or launching the next phase of your own business, REAL YOU INCORPORATED is a must-read.

ABOUT THE AUTHOR

Kaira Sturdivant Rouda is a nationally recognized branding professional with more than 20 years of experience in marketing, brand building, and entrepreneurship. She is currently president and co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, a fiction writer, and a frequent speaker on the topics of marketing and the power of women in business. She resides in Columbus, Ohio, with her husband four children. For more, visit: http://www.RealYouIncorporated.com.

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