New Guide about ETFs Meets Investors Growing Need for Information

NEW YORK, Feb. 5 /PRNewswire/ -- Today Lightbulb Press released Guide to Exchange Traded Funds by Virginia B. Morris and Kenneth M. Morris (Lightbulb Press; January 23, 2008; $6.95; IBSN: 978-1-933569-10-9). The guide provides investors with a clear, accessible profile of ETFs, the increasingly popular funds that share characteristics with both stocks and mutual funds. More than 260 ETFs were launched in 2007 alone - there are over 600 now available with an estimated value of over $500 billion - with more slated for the coming year.

The Guide to Exchange Traded Funds explains why ETFs are so popular with investors, how they are created and traded, and the range of choices they provide. The guides emphasizes how and why investors can use ETFs to help diversify a portfolio, how to track an ETF's performance, and the tax implications of ETF investing.

"ETFs mean that everyday investors can achieve greater diversification with less effort and at a lower cost that if they tried to assemble a similar portfolio on their own," points out Virginia B. Morris, editorial director, Lightbulb Press, and co-author of the guide. "Before ETFs, only institutional traders with huge bankrolls had this opportunity. Today, everyone does."

The Guide

The guide is available, in both print and online formats, to brokerage firms, investment companies, financial advisers, and individual investors directly through Lightbulb Press. Written in clear, objective language enriched with vivid, colorful graphics the guide effectively conveys essential ETF concepts and makes them part of an investor's vocabulary. To purchase, visit www.lightbulbpress.com or call 1-212-485-8800.

Lightbulb Press creates, packages, and publishes highly readable, imaginatively designed content on personal finance and investing for printed guides, Websites, and personal electronic devices. The company's objective, customizable content is used extensively by financial services firms, foundations, and regulatory agencies to educate people and give them the confidence to make knowledgeable financial decisions and encourage them to seek the advice of financial professionals.

    MEDIA CONTACT
    Lightbulb Press
    Mavis Morris
    212-485-8822
    mmorris@lightbulbpress.com