Dancing With the Stars' Drew Lachey and Novo Nordisk Launch Dancin' to Change Diabetes National Video Contest

    PRINCETON, N.J., May 6 /PRNewswire/ --

    WHAT:       ABC's Dancing with the Stars champion Drew Lachey has teamed
                up with Novo Nordisk, a world leader in diabetes care, to
                launch the first national online video contest to increase
                diabetes awareness, Dancin' to Change Diabetes.  The contest
                invites people to create and submit videos of the cool moves
                that help them stay active and healthy.

                Lachey will lead a panel of judges in selecting three video
                finalists who will then be voted on by the public. The winning

                dance clip will be announced in San Francisco on Saturday,
                June 7, 2008, during the official ceremony of the Novo Nordisk

                Changing Diabetes(R) Bus World Tour and Diabetes Village on
                Pier 39, East Park.

                Full contest rules can be found at
                www.dancingtochangediabetes.com

    WHY:        One in 28 adults and one in eight African American adults in
                San Francisco County have diabetes;(i) they are part of an
                estimated 20.8 Americans(ii) and 246 million people
                worldwide(iii) battling the disease.  Two out of every three
                people diagnosed with diabetes are not managing this chronic
                condition, putting them at alarming risk of serious
                complications.(iv)

                Through the Dancin' to Change Diabetes contest and Changing
                Diabetes(R) Bus World Tour, Novo Nordisk hopes to help turn
                the tide of diabetes through public education on the
                importance of maintaining a healthy lifestyle.

    WHEN:       Submissions will be accepted from 12:01 p.m. EDT, May 5, 2008
                through 12:01 p.m. EDT May 26, 2008. Online voting polls will
                be open from 12:01 a.m. EDT Friday, May 30, 2008, through
                12:01 p.m. EDT, Thursday, June 5, 2008.

                The winners will be notified on Friday, June 6, 2008.

    WHERE:      Entries can be submitted to www.dancingtochangediabetes.com

    PRIZES:     First prize is a year-long gym membership within close
                proximity to winner; second place is a Wii(TM) System
                including Wii(TM) controllers, Wii Fit(TM) and Dance Dance
                Revolution(TM); third place is a four hundred dollar gift
                certificate to REI(R), a popular sporting goods store.

    CONTACT:    Shira Silberman at 212-845-5621 or ssilberman@biosector2.com
                for interview details and information.

                TM, (R) and the Wii logo are trademarks of Nintendo. REI(R) is

                a registered trademark of Recreational Equipment Inc.  Dance
                Dance Revolution is a registered trademark of Konami Digital
                Entertainment Co., Ltd.

                Changing Diabetes(R) is a registered trademark of Novo Nordisk

                A/S 135227(C) 2008 Novo Nordisk Inc. May 2008

    (i) California Diabetes Program, 2005:
    (ii) American Diabetes Association, 2008
    http://www.diabetes.org/diabetes-statistics/prevalence.jsp
    (iii) International Diabetes Federation, 2007
    http://www.idf.org/home/index.cfm?node=264
    (iv) Surveillance Data