Anheuser-Busch Distributor Mississippi Distributors Inc. Signs Deal with Innovative Beverage to Carry drank(TM) in Northwest Mississippi

HOUSTON and BATESVILLE, Miss., March 10 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (OTC.PK: IBGH) announced today that it has signed a deal with Mississippi Distributors, Inc. to expand distribution of its proprietary product, drank(TM), the world's first extreme relaxation beverage, to 14 counties in the Northwest region of Mississippi. Mississippi Distributors Inc. is the Anheuser-Busch(R) supplier in the region with exclusive right to distribute Budweiser(R). For more than 50 years, the company has developed relationships with countless grocery chains, convenience stores and other retailers in the region.

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"The product has been very well-received in our markets," said Becky Tedford, the non-alcoholic brand manager for Mississippi Distributors, Inc. "People are actually hunting us down and even leaving notes on our drank(TM)-labeled vans to find out where they can purchase the product. Those customers who have already tried the product tell me that they love its benefits and that it helps them to achieve a relaxed state of mind."

"Mississippi residents were among the firsts to adopt drank(TM) as their relaxation beverage of choice," said Peter Bianchi, CEO of Innovative Beverage Group. "We're happy to be working with an established company like Mississippi Distributors, Inc. who will enable us to expand our product distribution and bring drank(TM) to even more consumers through a variety of retail channels."

Mississippi Distributors, Inc. joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of Atlanta and Macon, GA; Baton Rouge, Lafayette and Shreveport, LA; St. Louis, MO; Jackson, MS; Las Vegas, NV; New York, NY; Clarksville, Columbia, Franklin, Jackson, Memphis, Murfreesboro and Nashville, TN; Austin, Dallas-Ft. Worth, Houston, Livingston and Waco, TX. For more information about drank(TM), please visit: www.drankbeverage.com or call 877-DRANK-03; to reach Mississippi Distributors, Inc. directly, call 662-578-7400.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world's first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll" and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.

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Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.