Johnnie Walker(R) Blue Label(R) Launches Personalized Bottle Engraving Nationally

NEW YORK, Dec. 3 /PRNewswire/ -- The holiday spirit inspires us to take part in the cherished tradition of gifting. This year, Johnnie Walker Blue Label offers a personalized gift worthy of the most exceptional individuals on your holiday list. The makers of the rare Scotch whisky now offer custom bottle engraving nationally. Whether engraving a message to celebrate a friendship or to commemorate a professional achievement, a custom-engraved bottle of Blue Label will make a lasting impression.

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Johnnie Walker Blue Label is a blend of the rarest and most exceptional whiskies crafted from the House of Walker. Each bottle of Johnnie Walker Blue Label is individually numbered to honor the art and expertise of its artisanal blenders. An enduring and one-of-a-kind message on a bottle of such extraordinary origins makes the gift one of unparalleled rarity - to be treasured from the first pour to the last dram, and beyond.

Formerly only available in select markets the Johnnie Walker Blue Label Custom Bottle Engraving Service is available for Johnnie Walker Blue Label 750 mL or 1.75L format bottles by calling 877-JW-BLUE-LABEL. Messages can be engraved in multiple languages including specific phrases in Chinese, Korean and Hindi. Consumers must be of legal drinking age to participate.

About Johnnie Walker(R): Johnnie Walker(R) is the world's leading Scotch whisky brand. Its portfolio features five award-winning whiskies - Red Label(R), Black Label(R), Green Label(R), Gold Label(R), and Blue Label(R) - imported and distributed in the United States by Diageo North America. At the 2007 San Francisco World Spirits Competition, The Johnnie Walker Blue Label Anniversary Pack, created to honor the 200th birthday of founder and original blender John Walker, was named "Best Blended Scotch," and Green Label was named "Best Blended Malt Scotch."

More than 4 bottles of Johnnie Walker are consumed every second, and more than 120 million bottles are sold every year in more than 200 countries. The product line covers a broad range of occasions for the whisky drinker from every day to special moments. The five premium brands represent a range of prices and tastes that share a remarkable 180-year history and a commitment to quality. Additional information about Johnnie Walker may be found at www.johnniewalker.com.

About Diageo: Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com. Celebrating life, every day, everywhere.

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(C) 2008 Imported by Diageo, Norwalk, CT.