Belvedere Vodka Announces Collaboration with Rock 'n' Roll Legacy and Acclaimed Designer Jade Jagger

NEW YORK, April 15 /PRNewswire/ -- Launching this spring, the ultimate expression of "Luxury Reborn" is the Jade Jagger for Belvedere collaboration, composed of an extravagant nightclub ritual and the exclusive "Jagger Dagger." With this new initiative, Belvedere is further established as the hottest vodka -- smooth, creamy, peppery and brimming with the energy of the night.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080415/NYTU053-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20080415/NYTU053-b )

The fabulous "Jagger Dagger," designed by rock 'n' roll legacy and celebrated jewelry designer Jade Jagger, boasts an 18-carat white gold hilt studded with 12 carats of brilliant-cut diamonds, 42 stunning pieces of pale sapphire and is inlaid with a central blue lapis lazuli square sitting above the blade. The Jagger Dagger's handle is bound with a twisted thread of white gold and crowned with a giant moonstone and lapis lazuli bead.

A limited number of these ultimate ice daggers will be created, each with a retail value exceeding $250,000. The Jagger Dagger's blade is crafted from mirror-polished carbon steel and adorned with an engraving of the delicate frosted tree branches that decorate the Belvedere bottle itself. These precious ice daggers will be sold at a select number of world-famous retailers, including Harrods in London. A range of identical-looking daggers-studded with 12 carats of white topaz, 42 pieces of stunning aquamarine and valued at $10,000 each -- will also be available at exclusive retailers for trendsetting party-goers wanting to enjoy Belvedere's "Jagger Dagger" experience for themselves.

"I was excited when Belvedere asked me to design this ice pick for them," says Jade Jagger. "I drew my inspiration from medieval daggers and worked with the finest stones to create the pieces, which are fun and work to bring a pure experience to enjoying vodka."

The "Jagger Dagger" will be part of an extravagant and outrageous experience when a magnum of Belvedere is ordered at select exclusive nightclubs. Currently a trend in top European night spots, revelers can now enjoy their Belvedere cocktails with chiseled chunks of hand-cracked ice, increasingly in demand among discerning vodka drinks. The irregular surfaces of hand-cracked ice melt down more slowly than traditional evenly-shaped ice cubes, keeping the vodka cold without diluting its rich taste and potency. The ritual is completed with a giant block of ice and tableside ice-picking service with the bejeweled "Jagger Dagger," provided by servers suited in Jagger's Jezebel collection. This exclusive experience will be available at top nightclubs around the globe -- including 1OAK in New York, Crystal in London and VIP in Paris.

"We are extremely excited about collaborating with Jade Jagger and the creation of the Jagger Dagger," says Sergio Dias, president, Belvedere Vodka. "Belvedere continues to embody true luxury and the Jagger Dagger Experience is the ultimate expression of Belvedere's commitment to innovation that no other super-premium vodka brand can offer. With the Jagger Dagger, we are offering consumers a unique experience that can be found nowhere else."

The Jade Jagger for Belvedere collaboration launches this spring with a series of star-studded events in the world's party capitals, starting in Mumbai then moving on to New York and Los Angeles, London, Cannes (during the film festival) and ending in Ibiza during the height of party season. Jade Jagger will be in attendance at all events, along with guests chosen from her glamorous circle and musicians, photographers, celebrities, designers and models.

About Jade Jagger

Jade Jagger is the embodiment of today's true style leaders. Having carved a feted reputation as an artist, creative director and visionary jeweler, Jade Jagger was appointed creative director at Garrard, the Royal jewelers, where her dedication and design innovation saw her reach a new generation by revolutionizing the company's creative communication. Jade Jagger currently resides in London and Ibiza.

About the Terry Richardson Advertising Campaign

The Jade Jagger for Belvedere collaboration follows the launch of the brand's new advertising campaign, presenting Belvedere's message of Luxury Reborn to a wider public. The campaign was created and directed by avant-garde American photographer Terry Richardson. An ex-punk rocker turned fashion photographer extraordinaire, Richardson, like Jagger, embodies Belvedere's spirit of authentic artistry and luxury coupled with a go-anywhere social savvy. To mark the launch of the Jade Jagger for Belvedere collaboration, Terry has photographed Jade in a series of striking images, each of which will bring to life the downtown, luxury appeal of the collaboration.

About Belvedere Vodka

First introduced to North America in 1996, Belvedere continues to raise the bar of the luxury vodka segment. Today, Belvedere embodies "Luxury Reborn," continuing to inspire and engage the most discriminating cocktail enthusiasts. Made from Dankowskie Gold Rye, Belvedere's smooth, creamy, peppery taste and clean finish brims with the energy of the night and a true downtown cachet. Simultaneously steeped in history yet evoking modernity and innovation, Belvedere's Polish heritage and superior, hand-crafted quality continues to thrill its legions of discerning fans and winning new ones with its recently-launched Terry-Richardson lensed outrageous ad campaign. In spring 2008, Belvedere will introduce its exciting and extravagant Jade Jagger Dagger and nightclub experience. Made with only the freshest ingredients, Belvedere is available at fine wine and spirits retailers nationwide as well as in top nightclubs and restaurants.