MIAMI, April 15 /PRNewswire/ -- Bacardi U.S.A., Inc., the leading privately held spirits and wine company in the United States, today announced it has renewed its contract with Illva Saronno S.p.A. for U.S. distribution rights to DISARONNO(R) Originale, the World's Favorite Italian Liqueur.
Bacardi first secured DISARONNO distribution rights in 1998. Since that time, the DISARONNO brand has grown significantly in the United States.
"Bacardi U.S.A. is now in its tenth year importing DISARONNO into the United States and it's fitting we celebrate this anniversary by extending our partnership," said John Esposito, Bacardi U.S.A. President and C.E.O. "The cordials and liqueur category is one that continues to grow, making DISARONNO an important part of our premium portfolio. Through our continued investment, we look forward to growing this legendary brand yet further."
"Bacardi U.S.A. has been a true partner of the Illva Company for the past 10 years. The DISARONNO performance in the important U.S. market has been outstanding, and we look forward to continued success in our leading market," stated Augusto Reina, C.E.O. of Illva Saronno Holding S.p.A.
DISARONNO is the original liqueur created in the town of Saronno, Italy in 1525. A widow, romanced by a student of the Leonardo da Vinci School, created a rich, smooth liqueur to express her admiration of him. The result was the original recipe that became DISARONNO - the essence of hand-selected herbs and fruits that today continues to provide a quality and taste unmatched by competitors.
For additional information including popular DISARONNO drink and food recipes, please visit www.disaronno.com or DesireDisaronno.com .
About Bacardi U.S.A., Inc.
Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R) Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing gin in the spirits industry; CAZADORES(R) blue agave tequila, one of the top-selling 100 percent blue agave tequilas worldwide; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.
About DISARONNO
The Illva Saronno Company is universally known for DISARONNO, the unmistakable liqueur with over five hundreds years of history. This age-old tradition is one of the many reasons why DISARONNO is the world's best selling Italian Liqueur. DISARONNO is currently distributed in over 160 countries around the globe.
With a portfolio that includes other leading and legendary labels -- such as Artic, Zucca and Isolabella -- Illva Saronno stands out for qualitative excellence, ability to anticipate new trends and interpret consumer tastes.
ENJOY YOUR GOOD TASTE WITH YOUR GOOD JUDGEMENT.(R)
2008 DISARONNO ORIGINALE LIQUEUR. IMPORTED BY BACARDI U.S.A., INC.,
MIAMI, FL. LIQUEUR - 28% & 20% ALC. BY VOL.
Website: http://www.bacardilimited.com/
Website: http://www.disaronno.com/
Website: http://www.DesireDisaronno.com/