Belvedere Vodka Brings the 'Top Shelf' to Cyberspace; 'Buy Your Friend a Belvedere' Launches March 25th

NEW YORK, March 26 /PRNewswire/ -- Debuting today, "Buy Your Friend A Belvedere" (BYFAB) is an exciting new online partnership with the marketing website, BuyYourFriendADrink. This initiative marks the first time a spirits brand will offer a branded gift card for on-premise purchase through the company.

As part of the program, consumers can 'buy' their friends a cocktail made with the luxury vodka by visiting the BuyYourFriendABelvedere.com website. There, visitors can actually purchase a gift card for any dollar amount. Recipients can then redeem the gift cards for a real Belvedere drink at their favorite local bar or restaurant that is part of the BYFAB network, which is continually adding new accounts.

"We are extremely excited to be the first spirits brand to partner with the innovators at BuyYourFriendADrink," says Emily Cohen, brand director of Belvedere. "This program will open new doors for us, expanding our consumer base, allowing people to more easily enjoy a Belvedere cocktail at the hottest bars and clubs across the country."

This innovative twist on a gift card program will be available at venues nationwide including: Wetbar and Katra in New York; Club 720 in Chicago; Felt Club in Boston. All participating venues are listed on the BYFAB site.

"Everyone likes it when someone buys them a drink -- and we're thrilled to partner with Belvedere to take the service to a 'top shelf' level," said Steven Cohn, founder and CEO of BuyYourFriendADrink. "We're connecting the dots between online social networking and the classic, real world socializing that takes place in bars and restaurants. Our goal is to provide users with a fun and innovative way to connect with friends when they can't get together in person."

In addition to cocktail options and an overview of participating locations, the "Buy Your Friend a Belvedere" site will feature visuals from Belvedere's "Luxury Reborn" advertising campaign, as photographed by Terry Richardson, allowing visitors to further immerse themselves in the Belvedere experience. To participate in the fun or for additional information, please visit www.buyyourfriendabelvedere.com or www.belvedere-vodka.com.

About Belvedere Vodka

First introduced to North America in 1996, Belvedere continues to raise the bar of the luxury vodka segment. Today, Belvedere embodies "Luxury Reborn," continuing to inspire and engage the most discriminating cocktail enthusiasts. Made from Dankowskie Gold Rye, Belvedere's smooth, creamy, peppery taste and clean finish brims with the energy of the night and a true downtown cachet. Simultaneously steeped in history yet evoking modernity and innovation, Belvedere's Polish heritage and superior, hand-crafted quality continues to thrill its legions of discerning fans and winning new ones with its recently-launched Terry-Richardson lensed outrageous ad campaign. In spring 2008, Belvedere will introduce its exciting and extravagant Jade Jagger Ice Dagger and nightclub experience. Made with only the freshest ingredients, Belvedere is available at fine wine and spirits retailers nationwide as well as in top nightclubs and restaurants.

About Buy Your Friend A Drink

BuyYourFriendADrink is a new online social gift service that gives consumers the opportunity to instantly buy someone real drinks at bars or restaurants. Whether you want to celebrate a special event, congratulate a colleague on a job well done, thank someone for their help, or just get a party started with friends, BuyYourFriendADrink is an easy, fun and innovative way of connecting using that age-old tradition of "buying a round". BuyYourFriendADrink gift certificates, sent by email, hard gift card and mobile text messaging, are currently redeemable at a proprietary network of over 150 popular bars and restaurants located throughout New York, Boston, Washington DC, Chicago, Los Angeles, San Diego, New Orleans and Biloxi.

    Media Contact
    Katie Stephens: kstephens@laforce-stevens.com
    Meryl Weinsaft Cooper: meryl@laforce-stevens.com
    LaForce+Stevens
    (212) 242-9353