BOMBAY SAPPHIRE(R) Continues to Spearhead the Gin Category With Introduction of Million Dollar Series

NEW YORK, March 17 /PRNewswire/ -- Today BOMBAY SAPPHIRE(R) gin announced the introduction of "Revelation" -- five one-of-a-kind gin bottles that are hand crafted of the world's finest crystal and precious sapphire jewels. The ultimate in luxury and sophistication, Revelation was envisioned in collaboration with Baccarat, the eminent creator of fine crystal, Garrard, the world's oldest jewellery house, and design luminary Karim Rashid. Each of the five bottles retails for $200,000 with profits going to charity.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080317/NYM120 )

"It's the ultimate BOMBAY SAPPHIRE bottle," says Gary Chau, Bacardi Global Travel Retail Marketing Director. "Revelation is an inspiring creation for a true connoisseur and marks a new level of elegance."

Revelation is a clear, crystalline-shaped decanter comprised of ten principle facets, each representing one of the ten botanicals that make up the extraordinary flavour and balance of BOMBAY SAPPHIRE gin. Within the gem shaped receptacle is a signature blue vessel to hold the delicious, versatile spirit. Each bottle is topped with a unique jewel-encrusted stopper, crafted of exquisite sapphire gems, including a show-stopping center sapphire.

Reflecting on the global popularity of BOMBAY SAPPHIRE, the limited edition Revelation bottles will be launched at five major international airport locations -- starting with London Heathrow to coincide with the opening of T5, and subsequently in Singapore, New York, Dubai, and Sydney. One Revelation bottle will be exhibited at each of the five international airports for several months.

Profits from the sale of Revelation will go to the charity The Smile Train, which provides life-enhancing cleft surgery to children in need.

The creator: BOMBAY SAPPHIRE

BOMBAY SAPPHIRE is the fastest-growing, super-premium gin in the world. The combination of its ten unique botanicals, vapour infusion process and authentic British heritage secure BOMBAY SAPPHIRE as a leader among gins, as well as a symbol of style and sophistication. BOMBAY SAPPHIRE strongly supports inspired adult individuals who create passionate work in design, film and other artistic arenas. For more information, please visit http://www.bombaysapphire.com.

The designer: Karim Rashid

"Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally. To change human nature is to change the world," says Karim Rashid. His internationally acclaimed work has won numerous awards, features in the permanent collections of 16 museums worldwide, and covers a broad range of design disciplines. Karim was born in Cairo, raised in England and Canada, and now practices in New York. His association with BOMBAY SAPPHIRE began when he designed a martini cocktail glass inspired by BOMBAY SAPPHIRE in 1999. Karim is a member of the Bombay Sapphire Foundation set up to support contemporary design.

The jeweller: Garrard

The jewellers and silversmiths set the stones that crown Revelation in their in-house London workshops, following a tradition of excellence that dates back to 1735, when Garrard was established. Garrard is the oldest jewellery house in the world, synonymous with fine craftsmanship and service and was honoured with the title of Crown Jeweller in 1843. Indeed, the Crown that Queen Victoria wears in the famous image that appears on the BOMBAY SAPPHIRE bottle was made by Garrard in 1870. A sapphire set in each crystal stopper by Garrard is the centre-piece of Revelation and its enigmatic magic inspires and informs everything around it.

The crystal maker: Baccarat

Founded in 1764, Baccarat is recognised globally as the eminent creator of luxury crystal. With more than three thousand permanent references, from traditional crystal lighting to stemware, barware home decor, jewellery and fashion accessories, and with commissions for the likes of Japanese Emperors and Russian Tsars, as well as European royalty, Baccarat is rightly proud of its heritage. For over 243 years, Baccarat has graced royal palaces and presidential residences worldwide. The traditional crystal making skills are passed down through generations and the deftness of touch, attention to detail, and rigorous drive for perfection create a flawless beauty from what begins -- incredibly -- as sand. But even this most basic ingredient is carefully sourced, and a closely guarded secret. When you have the secret to perfection, you give nothing away.

The charity: The Smile Train

The Smile Train is dedicated to helping the millions of people in the world suffering from cleft lip and palate. Launched in 1999, The Smile Train has a unique strategy of empowering local doctors and hospitals in developing countries. This approach enables The Smile Train to provide cleft surgery that costs as little as $250 and takes as little as 45 minutes. The Smile Train receives no government support, instead relying on the support of generous individuals and organizations. One hundred percent of all donations go toward helping people with clefts; all non-program expenses such as overhead and fundraising are paid for with start-up grants from the charity's founding supporters. To date, The Smile Train has helped almost 300,000 people in 72 of the world's poorest countries receive the free cleft surgery they so desperately need, giving them not just a new smile, but a second chance at life they never thought they'd get. For more information, visit http://www.SmileTrain.org.

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