MultiVu Video Feed: Anheuser-Busch Super Bowl XLII Ad Preview

    NEW YORK, Jan. 24 /PRNewswire/ --

                               SATELLITE FEEDS:

    Thursday,           Friday,            Tuesday,          Thursday,
    January 24, 2008    January 25, 2008   January 29, 2008  January 31, 2008
    2:00 - 2:15 PM ET   2:00 - 2:15 PM ET  3:00-3:15 PM ET   3:00-3:15 PM ET
    C-Band              C-Band             C-Band            C-Band
    Galaxy 3            Galaxy 3           Galaxy 3          Galaxy 3
    Transponder 22      Transponder 22     Transponder 22    Transponder 22
    DL Freq: 4140V      DL Freq: 4140V     DL Freq: 4140V    DL Freq: 4140V

             Preview and access this video on Pathfire DMG: 31528
  Search within the PR Newswire or MultiVu section by story ID # 31528 or by
                                   headline
  For technical assistance call Pathfire Customer Care at 1-888-345-0489 or
                         e-mail support@pathfire.com

NEWS: Exclusive Alcohol Advertiser for the Super Bowl for 20th Consecutive Year

FORMAT: Soundbites and B-roll.

STORY SUMMARY:

It's that time of year again, when more than 93 million people look forward to watching the Super Bowl -- and the most exciting ads of the year. As the exclusive alcohol advertiser on the Super Bowl for the 20th consecutive year, Anheuser-Busch is running more ads than any advertiser.

This year, adult consumers will be able to rank their favorite A-B spots throughout the game via text messages and at the end of the game will receive a secret code to view a special eighth spot online at BudBowl.com.

The company is also going for unprecedented 10th title as the top ad voted by consumers in the USA Today "Ad Meter" poll. Last year, A-B captured six of the top seven spots and for the first time in nine years, the top-ranked ad appeared at the start of the fourth quarter -- demonstrating the depth and quality of the ads throughout the broadcast.

    SOUNDBITES:
      * Bob Lachky, Executive Vice President of Global Industry and Creative
        Development

    B-ROLL INCLUDES:
      * A selection of snippets from this year's roster of ads including:
            -- "Wheel" (Bud Light) -- A trio of party-going cavemen are less
               than impressed with their friend's new invention.
            -- "Fire" (Bud Light) -- Bud Light is brewed to give you
               everything you want in a beer, and now... the ability to
               breathe fire.
            -- "X-Ray" (Bud Light) -- Bud Light is brewed to give you
               everything you want in a beer, and now... x-ray vision.
            -- "Team" (Budweiser) -- A discouraged Clydesdale finds new hope
               with the help of his personal trainer.
            -- "Language of Love" (Bud Light) -- Comedian Carlos Mencia's
               pupils have advanced to learning how to properly flirt with the
               opposite sex (:30, Latinworks, Austin).
      * A selection of past A-B Super Bowl ads including King Crab
       (Budweiser); Born A Donkey (Budweiser); Satin Sheets (Bud Light)

    VIDEO PROVIDED BY: Anheuser-Busch

         FOR TECHNICAL ASSISTANCE OR HARD COPY REQUESTS, PLEASE CALL:
                  JEFF SINDONE 212-554-2157 or 917-224-7140