Diageo's Progressive Adult Beverage Portfolio Expands With New Product Offerings

NORWALK, Conn., Jan. 10 /PRNewswire-FirstCall/ -- Diageo, the world's leading premium drinks business, announced today the introduction of three products to its fast-growing Progressive Adult Beverages (PAB) category: Smirnoff Ice Light, Smirnoff Ice Strawberry Acai (ah-SAH-ee), and Captain Morgan Parrot Bay Mojito.

    -- Smirnoff Ice Light - Smirnoff Ice Light is the latest addition to the
       Smirnoff Ice line of flavored malt beverages, bringing together the top
       selling PAB brand with the fast-growing luxury light segment. One
       bottle contains only 110 calories and offers consumers a crisp tasting
       alternative to light beer. Available in six-packs and variety packs at
       the suggested retail price of $7.49; twelve-packs will also be
       available.
    -- Smirnoff Ice Strawberry Acai - This strawberry-flavored beverage also
       has a hint of acai, which is a Brazilian fruit that has notes of
       blueberry and chocolate. The combination of the already popular
       strawberry flavor with the exciting new flavor of acai is truly unique.
       Available in six-packs at the suggested retail price of $7.49; it will
       also be included in new Smirnoff Ice variety packs and will be offered
       in 24-ounce bottles.
    -- Captain Morgan Parrot Bay Mojito - Captain Morgan Parrot Bay brings
       consumers the island flavor of the hugely popular Mojito. This ready-
       to-drink beverage is a refreshing fusion of mint and lime flavors. Six-
       packs are priced at $7.49, and the product will be available in variety
       packs and 24-ounce bottles.

"Consumer tastes dictate the need for new flavor options and low-calorie offerings," said Mark Breene, Vice President, Diageo Progressive Adult Beverages. "The addition of these three products to Diageo's PAB lineup will solidify our position as the industry's category leader."

When enjoying these new products, and all its products, Diageo reminds its adult consumers to drink responsibly. As the world's largest spirits, wine and beer company, Diageo is committed to social responsibility and the responsible marketing of its brands. The Diageo Marketing Code is one of the most stringent in the industry. Diageo is a founding member and major supporter of The Century Council, a not-for-profit organization whose programs are designed to combat drunk driving and underage drinking.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. Celebrating life, every day, everywhere, responsibly.

    Contact:
    Patti Costantino
    Patricia.Costantino@diageo.com
    Diageo, 646-223-2040

    Shaun Clair
    sclair@taylorpr.com
    Taylor, 212-714-1280 ext. 334