Much to Celebrate for Beamish Genuine Irish Stout in America's Stores, Pubs & Restaurants

NEW CANAAN, Conn., April 6 /PRNewswire/ -- The Irish may not have invented the party spirit and the art of having a good time, but many believe they have perfected it. Maybe that is why Irish Pubs throughout America are often venues for celebration. Now, partygoers and customers of Irish Pubs throughout America have more to celebrate than ever.

Beamish Genuine Irish Stout, the flagship product of Ireland's oldest brewery, will be widely available throughout the United States in pubs, restaurants and stores. This follows the agreement reached between Beamish & Crawford and Carlsberg USA, one of America's fastest-growing beer importers, which will make this favorite and iconic Irish stout widely available to retailers, wholesalers and distributors, in both draft and cans, throughout the United States.

Marketing & Sales Manager at Carlsberg USA, Martin Olesen said, "We clearly perceive an increasing demand for Irish authenticity. Bar-goers enjoy those feelings of authenticity in their local Irish pub -- Irish decor, Irish bar tenders and beer that you would also find in Ireland. There is a strong market demand for a genuine Irish product. Beamish is the Number 2 stout in Ireland, so people really see it as the exciting challenger. Being brewed exclusively in Cork, Ireland makes it a must-have for the Irish bars making that effort for authenticity.

Beamish Genuine Irish Stout has been brewed exclusively at the Beamish Brewery in Cork since 1792 and is renowned for its smooth, consistent quality and taste. Beamish & Crawford, Managing Director Alf Smiddy said, "Beamish Genuine Irish Stout enjoys a very loyal core following both in Ireland and in America. We are excited that we have reached an agreement with Carlsberg USA to distribute Beamish in the United States. Going forward, they will enable us to make our stout available to more and more consumers there."

Carlsberg is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. Its flagship brand -- Carlsberg -- is one of the fastest-growing and best-known beer brands in the world. In 2006, Carlsberg sold more than 83 million bottles of beer a day.