Accertify Announces More Customer Wins

CHICAGO, Nov. 19 /PRNewswire/ -- Accertify http://www.accertify.com, a provider of leading-edge credit card fraud prevention solutions to online merchants, today announced that it has signed more than 10 major brands as customers following the launch one year ago of its ground-breaking Interceptas platform.

"We are gratified by the extremely positive response Interceptas has received in the marketplace. We've won more major customers in the last year than any competitor and our growth continues to gain momentum as Internet merchants realize the value of Accertify's comprehensive, integrated approach to fighting fraud," said Jeff Liesendahl, CEO of Accertify.

Industry leaders in the airline, retail, electronics and ticketing industries have chosen Interceptas after head-to-head evaluations with competitor's offerings. In order to meet customer demand for Interceptas, the company has taken a number of steps, including increasing its customer support and implementation staff and expanding its sales team.

While customer response to Interceptas has been very positive, enhanced features and functionality will continue to strengthen the product. A new release will be unveiled soon, once again demonstrating Accertify's product leadership in the fight against fraud.

"Many of the new features are based on merchant feedback. Understanding what customers want is fundamental to our approach," said Michael Long, Accertify's Chief Product Strategist. "Every merchant has unique needs, but customers have one thing in common -- they want to be empowered with the ability to customize their fraud prevention programs."

"Unlike competing products, Interceptas was designed to put merchants in control of their fraud prevention efforts. Interceptas enables merchants to develop and deploy new screening rules and customize the manner in which suspicious transactions are reviewed," Long said. "Customers can also tailor a long list of features, including transaction sorting and data-filtering results, work-in-progress queues, negative/positive files, link-analysis and use of external validation services."

Merchants have responded enthusiastically to Interceptas because it improves their bottom line by reducing their total cost of fraud. Interceptas simplifies fraud prevention by giving customers more flexibility over the way they manage their fraud prevention efforts and by reducing their dependency on internal IT resources and external vendors. Customers also can access an array of fully integrated best-in-breed, anti-fraud tools and plug in new technology as fraudsters evolve their scams.

"Accertify never stops searching for new and better ways to combat fraud so customers can rest assured their defenses are always state-of-the-art," Liesendahl said.

About Accertify(R)

Accertify is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas(R) which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available. Accertify is based in Schaumburg, IL.