Financial Crossing Releases Independent Advisor Program

PALO ALTO, Calif., Aug. 6 /PRNewswire/ -- Financial Crossing, the leader in financial liability management solutions, has launched its Independent Advisor Program, the first turnkey program that enables financial advisors to function as personal liability managers, providing mortgage and liability analysis, planning, monitoring, and execution in real time and on an ethical and objective basis. The program enables financial advisors to service and retain clients better, and generate a new source of revenue that can equate to thousands of dollars per month, while putting clients into a better financial situation.

"The Independent Advisor Program allows me to provide the same level of objective evaluation that I provide on the asset side of the business, on the liability side of my client's balance sheet, which is so critical in helping individuals with their finances," states Dempster Jackson, managing director of Asset Administration Group, a fee-only financial advisory firm based in Phoenix, Arizona. "With the Independent Advisor Program, we can stay in control of the entire process and ensure that our clients are being placed only in mortgages that benefit them. We can be completely sure that our clients are being matched with the best product and best pricing, based on their individual needs."

The Independent Advisor Program is a unique solution that is comprised of:

-- Mortgage and liability analysis, planning, monitoring and execution capability from Financial Crossing Liability Manager(SM), the industry's leading liability management software. The software incorporates patent-pending analytics, market data, and pricing and eligibility for thousands of loan programs from multiple lenders

-- Execution and origination of loans and plans in all 50 states through an integrated partnership with Citizens Community Bank, a commercial bank and correspondent lender that offers numerous competitive loan programs from leading institutions

-- Seamless mortgage fulfillment services through integration with Lydian Data Services, an award-winning provider of mortgage outsourcing and processing services that offers exceptional customer service and satisfaction.

"Until now, managing my clients' liabilities was limited to referring the client to an outside mortgage professional and ultimately losing some control of the process," explains Trent Adams, a financial advisor based in Tustin, California. "A mortgage loan comprises the biggest loan most clients will ever take. It's a significant part of the client's financial landscape and something that, as a financial advisor, I really want to be sure is integrated appropriately into their financial plan. In short, the Independent Advisor Program enables me to elevate my contributions to my clients' financial well-being and provide a much deeper level of service than my competitors do."

Joining the Independent Advisor Program is fast and easy. Financial advisors can set up their accounts online in a just few minutes, and are ready to begin helping their clients and executing proposed plans in as little as one hour. The program offers comprehensive online training, and also comes equipped with an email marketing campaign that automatically informs clients of the financial advisor's new liability management service. Clients can click on a link to begin filling out information that gets integrated into the Liability Manager, and when they're done, the financial advisor can provide a liability analysis and initiate a new mortgage loan or monitor clients' liabilities to identify potential risks and opportunities, all with just a few mouse clicks.

"The mortgage industry is struggling with how to put borrowers into suitable loans, and our Independent Advisor Program enables just that," explains Jon Pedley, vice president of product management for Financial Crossing. "Financial advisors are intimately aware of their clients' needs, and now they have the ability to provide the same kind of insight and value-add on the liability side of the balance sheet that they already bring to the asset side. With an estimated $14 trillion in household debt and the current state of our mortgage and economic climate, this is a solution whose time has come."

About Financial Crossing

Financial Crossing is the leading provider of liability management solutions that enable financial institutions and professionals to provide their clients with objective, actionable advice to optimize liabilities such as mortgages, home equity loans, car loans and credit cards. Financial Crossing's unique software platform and services allow customers to manage the liability side of a client's balance sheet with the same rigor, objectivity and insight demanded by world-class asset managers. The Financial Crossing Liability Manager(SM) platform incorporates best-in-class scientific analysis, planning, online transactions and ongoing liability monitoring capabilities, all based on real-time data and patent-pending technology. Financial Crossing is based in Palo Alto, California. For more information, please visit www.FinancialCrossing.com.

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