Meta Payment Systems(R) Launches iAdvance(SM)

SIOUX FALLS, S.D., Feb. 25 /PRNewswire/ -- Meta Payments Systems, the nation's leading issuer of network branded prepaid cards, has unveiled the iAdvance Line of Credit for the millions of Americans who are unable to access affordable, small dollar credit. Patent-pending iAdvance integrates with select Meta-issued prepaid programs to create a complete value proposition for cardholders. In addition to the convenience and security of paying bills and making purchases with a prepaid card, customers can now easily borrow small amounts and have the money immediately available on their prepaid card.

"For the first time, the prepaid card relationship encompasses every basic financial activity for the traditionally underserved consumer -- transactions, savings, bill payment, online account access and now credit," said Trent Sorbe, Senior Vice President of Credit at MPS. "iAdvance offers a simple and convenient credit alternative that prevents underserved consumers from falling into a debt treadmill by borrowing from nonbank lenders."

As the issuer of more than 50 million prepaid cards, Meta is uniquely positioned to penetrate the underserved marketplace with iAdvance. "Because the adoption rate for prepaid products is highest among the underserved, we can leverage an unmatched delivery channel to bring the most convenient and simple small dollar credit solution to the marketplace," added Sorbe.

The enrollment process takes less than two minutes, and no credit check is required. Once enrolled, advances are completed in seconds by telephone or at MyiAdvance.com, with funds immediately available to the borrower using the prepaid card. And, unlike nonbank small loan products, customer repayment histories are reported to the major credit bureaus. Sorbe adds, "The premise of iAdvance is for consumers to regain control of their financial future by borrowing only what they need on terms that are responsive -- not exploitative."

FSV Payment Systems, a leading provider of payroll card programs, marketed iAdvance as part of the product's beta test in late 2007. "The market need for affordable access to short-term credit is well documented -- iAdvance meets that need very effectively," said Jon Palmer, President and CEO of FSV Payment Systems. "With iAdvance, FSV's payroll cardholders can now readily access small amounts of money to meet unexpected short-term financial needs in a way never before available. The response from cardholders has been enthusiastic. It's an outstanding offer," added Palmer.

In addition to FSV, AccountNow, a provider of prepaid card accounts, is launching iAdvance to their customer base. "The most requested feature from our customers revolves around their credit needs. Our customers need a bridge to cover immediate financial needs but at a more reasonable cost than going to a strip-mall lender. iAdvance meets this need, while also increasing simplicity and convenience," said Tim Coltrell, Chief Executive Officer of AccountNow.

"Coming to market with recognized leaders in the effort to serve underserved consumers speaks volumes about the demand for iAdvance and the opportunity for Meta," added Sorbe.

About Meta Payment Systems, MetaBank and Meta Financial Group, Inc.

Meta Payment Systems serves banks, processors and third-party marketers by providing prepaid cards, credit cards, ATM sponsorship and other emerging payment solutions. Meta Payment Systems is a division of MetaBank, a federal savings bank. Meta Financial Group, Inc.NASDAQ: CASH (doing business as Meta Financial Group, also referred to herein as the "Company") is the holding company for MetaBank, MetaBank West Central, and Meta Trust Company(R). Meta Financial Group is traded on the NASDAQ Global Market: CASH. Visit http://www.metapay.com for more information.

The Company, and its wholly-owned subsidiaries, may from time to time make written or oral "forward-looking statements," including statements contained in this release, which are made in good faith by the Company pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995.

These forward-looking statements include statements with respect to the Company's beliefs, expectations, estimates and intentions that are subject to significant risks and uncertainties, and are subject to change based on various factors, some of which are beyond the Company's control. Such statements address the following subjects: future operating results; customer growth and retention; product demand; earnings growth and expectations; new products and services; technology; and our employees. The following factors, among others, could cause the Company's financial performance to differ materially from the expectations, estimates, and intentions expressed in such forward-looking statements: the strength of the United States economy in general and the strength of the local economies in which the Company conducts operations; the effects of, and changes in, trade, monetary, and fiscal policies and laws, including interest rate policies of the Federal Reserve Board; inflation, interest rate, market, and monetary fluctuations; the timely development of and acceptance of new products and services of the Company and the perceived overall value of these products and services by users; the impact of changes in financial services laws and regulations; technological changes; acquisitions; litigation; changes in consumer spending and saving habits; and the success of the Company at managing and collecting assets of borrowers in default and managing the risks involved in its litigation.

The foregoing list of factors is not exclusive. Additional discussion of factors affecting the Company's business and prospects is contained in the Company's periodic filings with the SEC. The Company does not undertake, and expressly disclaims any intent or obligation, to update any forward-looking statement, whether written or oral, that may be made from time to time by or on behalf of the Company.

About FSV Payment Systems, Inc.

FSV Payment Systems is a leader in the stored-value and prepaid debit card industry, providing full-service programs and processing services. Founded in 1999, the company has extensive experience in payroll and benefit cards, loyalty, rebates and promotions, healthcare and gift cards. The Company is headquartered in Houston, Texas and operates a state-of-the-art Client and Customer Service Center in Jacksonville, Fla. For more information, visit http://www.fsvps.com.

About AccountNow, Inc.

A market innovator since 2003, AccountNow (http://www.accountnow.net) is the financial services company for the estimated 40 million U.S. consumers who have been turned away by banks. The company offers prepaid accounts with debit cards accepted everywhere, the iAdvance(SM) Line of Credit from MetaBank, direct deposit, online bill pay, online account access, FDIC-insured deposits, and money transfers. It was the first financial services company to offer a credit builder feature based on bill pay history linked to a national credit reporting agency, PRBC. AccountNow, and its customer service call center, is based in San Ramon, Calif. (SF/Bay Area).