Fintura Tapped to Drive RBC Centura Banks' Credit Card Business

ATLANTA, Oct. 1 /PRNewswire/ -- Fintura Corporation announced today that it has signed an agreement with RBC Centura Banks to help the bank grow its credit card accounts in the U.S., with an initial focus on increasing credit card penetration among existing RBC Centura customers.

RBC Centura will use Fintura's turnkey New Account Origination solution, under which Fintura makes all upfront marketing capital investments and applies its targeting expertise to help grow RBC Centura's credit card business.

"We are excited to work with Fintura to help us reach our strategic objectives for growing our credit card program here in the U.S.," said Vickie Van Meir, Director of Retail and Business Cards of RBC Centura Bank. "They have the industry and marketing expertise to increase credit card penetration within our existing customer base and we look forward to leveraging their resources to help us accomplish our business development goals."

"Establishing a strategic relationship with RBC Centura demonstrates the value of our unique business model to drive success in new account origination initiatives at no marketing investment risk to our clients," said Andrew Mathieson, CEO of Fintura. "We look forward to working to help RBC Centura strengthen its ties among existing customers and to solidify its franchise base."

Fintura's New Account Origination solution accelerates portfolio growth by devising innovative and timely credit card offerings designed to motivate consumer response in this highly competitive environment. The company applies its proven targeting methodology to identify the right product for the right consumer. From there, Fintura manages the entire direct marketing campaign from strategy and offer development to printing, postage and mailing.

Because Fintura firmly believes in its ability to help financial institutions expand and better compete in the marketplace, the company has developed a "pay-for-performance" compensation model. This custom compensation structure shifts the marketing investment risk from the financial institution to Fintura, while accommodating each financial institution's budget parameters.

About RBC Centura Bank

RBC Centura offers a wide range of financial services and advice, including a complete line of banking, investment, loan, mortgage, life insurance, and other services, to individuals, businesses and public institutions throughout the Southeast. RBC Centura's multifaceted customer access network includes more than 340 full-service banking centers, an extensive ATM network, and telephone and Internet banking. In addition, RBC Centura offers builder finance products through its RBC Builder Finance division. RBC Centura Banks, Inc. is a wholly owned subsidiary of Royal Bank of Canada (TSX: RY) (NYSE: RY) . Additional information about RBC Centura may be found at www.rbccentura.com.

About Fintura

Fintura is an account origination and portfolio management company that offers financial institutions a competitive edge by developing and implementing revenue-generating marketing strategies for credit cards, student loans, and home equity product lines. Fintura provides financial institutions with turnkey solutions to expand their product portfolios and improve profitability based on a data-driven approach to managing marketing and portfolio management activities. Fintura is privately held and is based in Atlanta, Georgia. More information about Fintura is located at www.fintura.com.

    Lisa Durrett
    Carabiner Communications
    770-754-5471
    ldurrett@carabinerPR.com