Study Shows that Affluent Investors Prefer Dow Jones News

NEW YORK, March 27 /PRNewswire-FirstCall/ -- Dow Jones & Company (NYSE: DJ) today released the results of its Affluent Investor Study conducted by Beta Research. The study revealed that affluent investors trust, value and make investment decisions more frequently and more confidently with Dow Jones News and news products than with any other source.

Among other highlights, the study showed that The Wall Street Journal and Dow Jones Newswires ranked first and second, respectively, in terms of familiarity among financial news sources and as the sources that affluent investors rely on when making investment decisions. Additionally, the study found the Dow Jones family of products, including The Wall Street Journal, Dow Jones Newswires, Barron's, SmartMoney and MarketWatch, was ranked as most credible and the preferred financial news source by more than 50% of the survey respondents. It also found that 85% of investors believe that their financial advisors are using Dow Jones media when they are advising clients about investment decisions.

"Investors want news and information from the source they trust," said Clare Hart, executive vice president of Dow Jones & Company and president of Dow Jones Enterprise Media Group. "This study reinforces that Dow Jones delivers on its promise of providing the most credible, timely and accurate information for investors' investment decisions."

The Affluent Investor Study surveyed U.S. households with more than $500,000 in investable assets, excluding 401K plans. The study was conducted during the fourth quarter of 2006

For more information about Dow Jones and its products, visit http://www.dowjones.com/.

About Dow Jones & Company

Dow Jones & Company (NYSE: DJ; dowjones.com) is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Factiva, Dow Jones Licensing Services, Dow Jones Indexes and Dow Jones Financial Information Services. Its Local Media Group operates community-based information franchises. Dow Jones is co-owner with Hearst of SmartMoney. Dow Jones provides news content to CNBC and radio stations in the U.S.