Money Fund Assets Hit Record High

NEW YORK, Jan. 18 /PRNewswire/ -- Bruce Bent, founder and Chairman of The Reserve, is the most qualified person to tell the story of how money market funds came to be and how they became a $2.4 trillion, and growing, industry. After all, Bent created the world's first money market fund in 1970, and his firm is one of the largest privately held asset managers in the country with over $50 billion in assets.

Money market funds are an especially relevant topic today with assets hitting record highs. The Investment Company Institute's weekly money fund asset series reported assets at $2.39 trillion for the week ended Wednesday, January 10, with retail assets weighing in at $977.3 billion and institutional assets reaching $1.4 trillion.

"We have created a new paradigm where one out of every five dollars invested in mutual funds is invested in a money fund," says Bruce Bent. "Over the past 36 years money funds have impacted the financial marketplace tremendously, from the most sophisticated organizations to the average individual investor."

Bruce Bent is available to discuss the story behind the creation of the money fund, his perspective on the impact they have had in the financial marketplace and his outlook for the money fund industry, including the new generation of cash products and their potential impact on investors.

About The Reserve

The Reserve is the leading cash management provider for institutions, banks, brokerages, advisors and individual investors. With assets under management exceeding $50 billion (as of December 31, 2006), and a growth rate of 44%, The Reserve was named by iMoneyNet as the fastest growing money fund complex among the top 25 largest fund families for the 12-months ending 9/30/06.

You should carefully consider the investment objectives, risks and charges and expenses of a fund before investing. A fund's prospectus, which contains this and other information, may be obtained by writing to The Reserve, 1250 Broadway, 32nd Floor, New York, New York 10001-3701 or by calling 800-637-1700 and pressing "0" or by visiting http://www.ther.com/. You should read the prospectus carefully before you invest.

An investment in the funds is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although the funds seek to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in the funds. Money market yields may vary.