Interbank FX's Unique Approach Pays Off

SALT LAKE CITY, Nov. 29 /PRNewswire/ -- Going against the grain in the world's largest financial market is unconventional, but Interbank FX's uncommon approach has led to three years of compound annual revenue growth of 434 percent.

The Utah-based company provides online trading in the foreign exchange (forex) market, where the immense trading volume surpasses $1.9 trillion daily. It is a pioneer in providing price transparency and trading efficiency to its customers by offering access to the worldwide currency market.

Todd Crosland, president and CEO, attributes the majority of Interbank FX's growth to the way the company treats its customers. "We've designed our business model around our customers," Crosland said. "If they're not achieving profitability and lowering their risk when they use our services, then we're not accomplishing what we set out to do in this industry."

Customers are responding positively to the company's business model. Interbank FX recently won the Mountainwest Capital Network's 'Emerging Elite' award for businesses with great prospects for future growth and success. The company now serves clients in over 135 countries and supports an ever-increasing trading volume. "49 percent of our standard account holders have been profitable in the 18 months we have been tracking this metric," continues Mr. Crosland. "We believe that this is much higher than the industry average."

Many of Interbank FX's 8,547 customers come from other forex brokerages because they are intrigued by Interbank's unique approach to trading, in particular the no dealing desk policy. Interbank also offers a number of free cutting-edge charting software tools to optimize trading, as well as an automated trailing stop which helps to protect profits.

Ed Ponsi, a professional trader, money manager and president of FXEducator, says Interbank's "customer-first" attitude sets it apart from the pack of forex brokers. "It's an exciting time to be involved with innovators like Interbank FX in the forex market," Ponsi said. "The success and growth of foreign exchange will continue to spread as its leaders take care of the frontline, the forex traders."

Interbank's loyal customer base has also helped drive the 40,000 new demo accounts opened monthly, since many come from customer referrals. The demo accounts give prospective traders a chance to experience the forex market in real-time without the risk of losing real money. Customers can then decide to open one of two live account types -- a mini or standard account. Interbank FX adds approximately 1,100 new live accounts monthly.

This rapid expansion has also led Interbank to outgrow its current Salt Lake City offices. The company has moved to another building this month, located at 3165 E. Millrock Drive, Suite 300. The move will expand Interbank's office space to 30,000 square feet, allowing it to continue to bring new ideas and new people to the forex market table.

About Interbank FX

Interbank FX (http://www.interbankfx.com/) is a Futures Commission Merchant (FCM), registered with the Commodity Futures Trading Commission and a member of the National Futures Association (NFA). Interbank FX has customers in over 135 countries. Interbank FX offers individual traders, fund managers and institutional customer's proprietary technology and a revolutionary approach to foreign exchange trading. Interbank FX customers execute directly from a streaming quote feed, not from a dealing desk that trades against its customers. Interbank FX also offers one of the only automated trading platforms in the world. Customers can program their own algorithms that will automatically enter and exit trades based on their trading strategy. Interbank FX Wireless provides customers the flexibility to monitor, modify, execute trades and receive alerts anywhere in the world. Through Interbank FX's partnership with leading worldwide institutions, traders have access to liquidity from 1,000 to 10,000,000 of the base currency with one click execution. Customers can trade micro, mini and standard lots. Interbank FX is committed to maintaining the highest standard of service that enables customers to focus on trading opportunities in the Forex market while limiting their margin and liquidity risks.

  Company Contact:
  Marilyn McDonald
  Interbank FX
  (801) 930-6839
  marilyn@interbankfx.com

  Media Contact:
  David Hill
  Snapp Norris Group
  (801) 208-1100 office
  David.Hill@sng.com