Assimilation, Immigration and Acculturation by Latinos in the Context of Brand Marketing Insights to be Covered at Hispanic Boom Conference

NEW YORK, May 17 /PRNewswire/ -- Strategic Research Institute's 7th Annual Hispanic Boom and Profitable Brand Engagement Strategies Conference opens in Los Angeles on June 14-15, 2006. Professor Robert Courtney Smith, Baruch College and author of Mexican New York will speak about the emerging trend of "Transnationalism" and the reality of immigrants living simultaneously in two cultures. Other prominent keynote speakers are Monica C. Lozano, La Opinion's CEO and Publisher; Julie Roehm, Senior Vice President, Wal-Mart; and Dr. Felipe Korzenny, Florida State University and Segmentation expert.

According to Rupa Ranganathan, Ethnic Strategist and Senior Vice President of Strategic Research Institute, "The conference will be attended by company representatives from companies like Wal-Mart, Kroger, Albertson's, JC Penney, Visa, Georgia Pacific, Lions Gate, USG Corporation, PFF Bank, Bank of America to list a few of the firms participating."

  Key Topics and Themes Include:

  * Evolving Segmentation for the Hispanic Market -- Are you using
    yesterday's tools?

  * Ethnographic Realities of Transnationalism and New Mexican Immigrants

  * Uncovering New Data on Hispanic Shopping Behavior by Information
    Resources Inc.

  * Cause Marketing and Hispanic Grassroots access

  * Sports Brands and Pitches for Latino Share of Fan and Player base

  * Improving ROI - How to Respond to New Client Demands

  * Strategic Vision for Brand Cooperation and Partnerships to Advance
    Relationships

  * Novelas Made for Broadband -- Brand Engagement Strategies

  * The Creative Surge- Energizing your Hispanic Ad Effectiveness

  * Acculturated and Un-Acculturated Hispanic Consumers -- Case Study

  Post-Conference Workshops on June 15, 2006:

  -- Brand Activation through Successful Event Marketing in the Hispanic
     Market by leading promotions management team, PMG Inc.

  -- How to Get the Most from Branded Entertainment Tie Ins: Breakthrough
     Strategies by Totobebe Inc. and Sesame Workshop's International
     Licensing Team

For a complete agenda details and speaker list, log onto: http://www.srinstitute.com/CM461.

For *registration information:

Group registrations are also offered. For more information on this, please contact Rupa Ranganathan at rranganathan@srinstitute.com or call 212-967-0095 ext. 252.

Conference Website: http://www.srinstitute.com/CM461 Phone: 800-599-4950 / 212-967-0095 E-mail: info@srinstitute.com * Please mention keycode DPR001535 when registering. CONTACT: Rupa Ranganathan Senior Vice President & Ethnic Strategist Strategic Research Institute Phone: 212-967-0095 ext. 252 E-mail: rranganathan@srinstitute.com http://www.srinstitute.com/CM461