Affinion Group Launches Bi-lingual Version of Hot-Line

NORWALK, Conn., March 23 /PRNewswire/ -- Hot-Line, a leader in identity theft and credit card protection for more than 35 years, has launched a Hispanic version of its popular fraud protection and security service.

Hot-Line, which protects more than 20 million consumers from the consequences of loss, theft and fraudulent use of credit cards, was launched in 1969. The new bi-lingual service offers:

  * Credit card & document registration
  * Cancellation & replacement of lost or stolen credit/debit cards
  * Fraud liability protection
  * Fraud deterrent labels for cards
  * Emergency cash advance & airline ticket replacement
  * $500 theft reward for information leading to arrest or conviction of
    person making purchase with your credit card.
  * Rental car discounts
  * Sale price protection & return guarantee protection

The Hispanic population is the fastest growing population in the U.S. -- constituting one-seventh of all the people in the country -- and accounts for half of the 2.9 million population growth over the past several years, according to the Census Bureau. There are an estimated 41.3 million Hispanics in the U.S., according to the Bureau.

"Identity theft is the fastest growing crime in America, and so too is the Hispanic population -- this new version of Hot-Line is a real win-win solution," said Frank W. Abagnale, a former master forger and leading fraud prevention expert. "Its proven track record as a leader in the card protection industry helps thwart ID theft while protecting the emerging Hispanic marketplace."

Additional Hot-Line benefits include such travel services as emergency message relay -- which allows you to call a toll-free number in an emergency while traveling to alert three people about the situation -- and a travel message service that provides information to all the important people you know via a toll-free number. The service also includes time and money-saving benefits such as DateMinder, that alerts you monthly about important dates so you will never miss birthdays, anniversaries or other important events; sale price protection so you will never miss a sale -- if an item goes on sale within 60 days of your purchase, you will be refunded the difference; and return guarantee protection that allows you a refund of most purchases you make.

About Hot-Line

More information about Hot-Line is available by calling toll free 1-800-HOT-LINE (1-800-468-5463). A one month trial membership costs $1 and can be canceled anytime during the trial period. Unless the member cancels during the trial, membership will be extended automatically for an additional 11 months and billed at the $9.99 monthly fee. Members may call toll free to cancel at any time and receive a refund of the unused portion of their current year's fee. Hot-Line is offered by Affinion Group, a leader in the membership, insurance, value added checking and loyalty marketing businesses, providing products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Frank W. Abagnale http://profnet.prnewswire.com/ud_public.jsp?userid=482579