Paladin Registry, LLC Launches Free Financial Advisor Documentation and Rating Service

SACRAMENTO, Calif., March 23 /PRNewswire/ -- Paladin Registry, LLC announced the launch of The Paladin Registry (http://www.paladinregistry.com/), its advisor documentation and rating service that's provided to investors who rely on professionals to achieve their financial goals. The independent Registry contains ratings, profiles, and disclosure statements for close to 400 planners, advisors, and managers who are responsible for $23 billion of investor assets. Paladin is currently adding 25 new professionals a week to the Registry. The Registry is a free service for investors and is the first to provide this type of information about personal financial advisors. Investors use one of the three Paladin search engines to find advisors in their area and view the documentation and ratings for their credentials. The company is an independent, objective third party with no financial interest in the decisions of investors. Also, no financial services company or advisor has an equity stake in Paladin.

Jack Waymire, Paladin founder and author of Who's Watching Your Money? The 17 Paladin Principles for Selecting a Financial Advisor stated, "The Registry solves some major problems for millions of investors. Financial advisors don't provide track records, the way money managers do, so the only reliable method for determining their competence and integrity is credentials. In the past, advisors have used sales skills to win relationships with investors. However, each largely verbal sales presentation was different, so it was next to impossible for investors to compare advisors to each other and select the best professional. Most investors listened to a few sales presentations and picked the advisor who sounded the best. Consequently, they were prone to pick the advisor with the best sales skills versus the real experts." Waymire went on to say, "this dysfunctional selection process explains why millions of investors fire and hire new advisors every few years."

The Paladin Registry has solved this problem with online ratings, profiles, and disclosure statements. Investors no longer have to make decisions based on sales information that's controlled by financial advisors. Now they can use Paladin's independent, objective documentation to view professional credentials and ratings that validate competency and integrity. In addition, investors initiate the contact with advisors so their identities are protected until there's a reason to be visible. This also means they only meet professionals who have satisfied their search criteria. Registry ratings and documentation make finding, screening, and selecting advisors fast, easy and efficient. "We have replaced a dysfunctional process with an objective, structured service that substantially reduces investor risk of selecting the wrong advisor," stated Waymire.

All of the advisors in the Registry have been screened by Paladin analysts for competency, integrity, and other characteristics that impact the quality and reliability of their services. Only high quality professionals with three, four, and five star ratings are admitted to the Registry. More than 65% of the advisors have advanced degrees and/or multiple professional certifications, 100% are Registered Investment Advisors, and more than 90% acknowledge their fiduciary status which holds them to higher ethical standards.

About Paladin Registry, LLC

Paladin is an information services company that educates investors about advisors, documents the credentials of financial professionals who provide wealth management services, validates the documentation with ratings, and provides an online service for finding, screening, evaluating, and selecting advisors. The company is an independent, objective third party with no financial interest in the decisions of investors. Also, no financial services company or advisor has an equity stake in Paladin. For additional information about our services, visit Paladin's website at http://www.paladinregistry.com/.