American Honda Reports an Increase in April Sales

TORRANCE, Calif., May 5 /PRNewswire/ -- American Honda Motor Co., Inc., posted an April sales result of 135,180 vehicles, a decrease of 1.3 percent over April 2007 sales of 126,419 vehicles, on a daily-selling-rate basis*, the company announced today.

American Honda posted April car sales of 82,252 units, up 7.1 percent over last year, and April light-truck sales of 52,655 units, a decrease of 12.1 percent compared to year-ago results. Year-to-date American Honda total vehicle sales rose 0.5 percent over the same period last year, to 487,822 units.

Individual April records for the Fit, Civic, Civic Hybrid and CR-V helped push Honda Division sales to an April record of 122,155 units, up 1.4 percent over year-ago results. Models showing sales increases included Fit, with sales of 5,938, up 38.5 percent; Accord, with sales of 34,628, up 10.5 percent; Civic, with sales of 34,163, up 8.2 percent; Civic Hybrid, with sales of 4,324, up 39.8 percent, and Ridgeline, with sales of 4,158, up 7.5 percent. Year-to-date division sales rose 2.7 percent, to 437,257 vehicles.

"Selling conditions are certainly tough, but at Honda we see this as an opportunity," said Dick Colliver, executive vice president of American Honda. "In difficult times, consumers make very rational, thoughtful purchase decisions, which play into Honda's core brand strengths of fuel economy, safety and quality."

The Acura Division posted April sales of 13,025 vehicles, down 20.9 percent. The TL performance luxury sedan was Acura's top-selling model with 4,291 units, followed by the MDX luxury SUV with 3,899 units, the TSX sports sedan with 2,602 units, the RDX turbocharged crossover SUV with 1,672 units and the RL luxury performance sedan with 561 units.

*The daily selling rate is calculated with 102 days year-to-date 2008, versus 101 for 2007. April 2008 included 26 selling days, versus 24 for 2007.

For more information and downloadable high-resolution images of Honda and Acura vehicles, please visit http://www.hondanews.com or http://www.acuranews.com. Consumer information is available at http://www.honda.com and http://www.acura.com.

                 American Honda Vehicle Sales For April 2008

                                 Month-to-Date              Year-to-Date
                            April    April    DSR**    April    April    DSR**
                            2008     2007    % Chg.    2008     2007    % Chg.
    American Honda Total   135,180  126,419   -1.3%   487,822  480,627    0.5%
      Total Car Sales       82,525   71,119    7.1%   283,924  265,669    5.8%
      Total Truck Sales     52,655   55,300  -12.1%   203,898  214,958   -6.1%
        Honda Total Car
         Sales              75,071   62,574   10.7%   256,840  232,987    9.2%
        Honda Total Truck
         Sales              47,084   48,652  -10.7%   180,417  188,786   -5.4%
        Acura Total Car
         Sales               7,454    8,545  -19.5%    27,084   32,682  -17.9%
        Acura Total Truck
         Sales               5,571    6,648  -22.6%    23,481   26,172  -11.2%
    Domestic Car Sales *    61,307   58,809   -3.8%   209,702  211,653   -1.9%
      Honda Division        57,016   53,459   -1.6%   193,769  192,599   -0.4%
      Acura Division         4,291    5,350  -26.0%    15,933   19,054  -17.2%
    Domestic Truck Sales *  40,649   38,901   -3.5%   155,629  151,620    1.6%
      Honda Division        35,078   32,253    0.4%   132,148  125,448    4.3%
      Acura Division         5,571    6,648  -22.6%    23,481   26,172  -11.2%
    Import Car Sales        21,218   12,310   59.1%    74,222   54,016   36.1%
      Honda Division        18,055    9,115   82.8%    63,071   40,388   54.6%
      Acura Division         3,163    3,195   -8.6%    11,151   13,628  -19.0%
    Import Truck Sales      12,006   16,399  -32.4%    48,269   63,338  -24.5%
      Honda Division        12,006   16,399  -32.4%    48,269   63,338  -24.5%
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total   122,155  111,226    1.4%   437,257  421,773    2.7%
      Fit                    5,938    3,958   38.5%    21,579   12,795   67.0%
      Accord *              34,628   28,926   10.5%   122,430  121,516   -0.2%
        Memo: Accord
         Hybrid                 25      318  -92.7%       168    1,263  -86.8%
      Civic *               34,163   29,155    8.2%   111,695   97,295   13.7%
        Memo: Civic
         Hybrid              4,324    2,855   39.8%    11,646    9,375   23.0%
      S2000                    336      533  -41.8%     1,130    1,378  -18.8%
      Insight                    0        2                 0        3
      FCX                        6        0                 6        0
      Odyssey *             13,324   12,241    0.5%    47,021   49,587   -6.1%
      Pilot *                8,321   12,047  -36.2%    39,745   46,128  -14.7%
      CR-V *                18,374   17,379   -2.4%    69,058   64,951    5.3%
      Element *              2,907    3,415  -21.4%    10,937   13,541  -20.0%
      Ridgeline              4,158    3,570    7.5%    13,656   14,579   -7.2%
    Acura Division Total    13,025   15,193  -20.9%    50,565   58,854  -14.9%
      RSX                        0       18                 1      275  -99.6%
      TL *                   4,291    5,350  -26.0%    15,933   19,054  -17.2%
      TSX                    2,602    2,519   -4.7%     9,250   11,148  -17.8%
      RL                       561      658  -21.3%     1,900    2,205  -14.7%
      MDX *                  3,899    4,497  -20.0%    16,860   17,765   -6.0%
      RDX *                  1,672    2,151  -28.2%     6,621    8,407  -22.0%
    Selling Days                26       24               102      101
       * Honda and Acura vehicles are made of domestic and global sourced
         parts.
      ** Daily Selling Rate

                                 Month-to-Date              Year-to-Date
                             April    April  DSR**     April    April   DSR**
                              2008     2007  % Chg.     2008     2007   % Chg.

                    Hybrid   4,349    3,175   26.4%    11,814   10,641    9.9%