CarMax Reports Most Popular Vehicle Colors

Black Ranks No. 1 Car Color Choice for Shoppers on carmax.com

CarMax Reports Most Popular Vehicle Colors

RICHMOND, Va., March 11 /PRNewswire/ -- CarMax, Inc. NYSE: KMX the nation's largest retailer of used cars, reports the color black has topped the list as the most popular color for vehicle searches conducted on carmax.com in February.

"We find color choice is a very important consideration for customers when car shopping," said Mark Simmons, Purchasing Manager in San Diego, California. "I am not surprised that black tops the list. The color black looks good on nearly every make and model."

    Used car shoppers' top five color choices for online searches in February
were:

    Color Choice           Percent of Searches
    1.  Black                     36%
    2.  White                     17%
    3.  Blue                      11%
    4.  Red                       10%
    5.  Silver                     9%

Other colors of interest to online shoppers included gray (6%), green (4%) and yellow (2%).

Online shoppers can use the CarMax website to search the company's inventory of more than 25,000 new and used cars. The website showcases each vehicle with multiple photos, the no-haggle price, and information on features, options, fuel economy and customer reviews. In fiscal 2008, carmax.com averaged more than five million visits per month. Additionally, approximately 70 percent of in-store customers visited the website before coming to the store.

About CarMax

CarMax, a FORTUNE 500 company, and one of the FORTUNE 2008 "100 Best Companies to Work For," is the nation's largest retailer of used cars. Headquartered in Richmond, Va., CarMax currently operates 90 used car superstores in 41 markets The unique CarMax consumer offer provides our customers the opportunity to shop for vehicles the way they shop for items at other national retailers, and it is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and a customer-friendly sales process. During the twelve months ended February 28, 2007, the company retailed 337,021 used vehicles and sold 208,959 wholesale vehicles at its in-store auctions. For more information, access the CarMax website at www.carmax.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20011214/CARMAXLOGO )

Website: http://www.carmax.com/




Issuers of news releases and not PR Newswire are solely responsible for the accuracy of the content.
Terms and conditions, including restrictions on redistribution, apply.



Copyright © 1996-2008 PR Newswire Association LLC. All Rights Reserved.
A
United Business Media company.