Black Book Goes Daily in 2008

GAINESVILLE, Ga., Feb. 8 /PRNewswire/ -- Black Book(R) today announced that it will begin to provide updates of its used vehicle values on a daily basis in the spring of 2008. These values will be available in its full range of electronic products, including PDAs, Smart Phones, Blackberry devices, microbrowsers, wireless phones, Internet suite, data feeds, custom applications and lead generating services.

"We live in a society where information is power and communication is instantaneous," said Tom Cross, president of Black Book. "Our customers indicated that daily pricing updates will help them make even better decisions in their operations. Black Book Daily is a real game changer, and is an excellent complement to our monthly and weekly products. The thing that sets Black Book Daily apart is that the values are determined using our time-tested methodology -- it's much, much more than just a raw data feed or an aggregation of sale prices that have been run through a statistical model. With this historic announcement, we're delighted to be able to introduce Black Book's next generation of the industry's most timely, independent, and accurate used vehicle values."

The daily information will leverage Black Book's network of vehicle appraisal experts, who cover auctions across the country on a daily basis.

"Black Book, which is universally regarded as the industry's most timely, independent and accurate provider of used vehicle values, has taken a quantum leap forward with the development of Black Book Daily," said Ricky Beggs, vice president and managing editor of Black Book. "Anyone who has attended an auction anywhere in the United States is likely to have run into one of our many field personnel, who are out in the lanes every day -- independently inspecting, classifying, and reporting values on the vehicles that are sold that day."

This information is compiled and sent on a daily basis to the Black Book editorial staff, who analyze it and make adjustments, as needed, to ensure that Black Book values are the most accurate in the industry. Making these values available on a daily basis is the next logical step in the company's efforts to keep its customers armed with the most timely and accurate information available today.

About Black Book

Considered to be the industry's most timely and accurate source of vehicle pricing data, the Black Book(R) family of vehicle appraisal guides (www.BlackBookUSA.com) is published by National Auto Research, a division of Hearst Business Media. New and used car dealers, lenders, manufacturers, fleet remarketers, and government agencies have relied on Black Book since 1955. Black Book provides values for both new and used vehicles, including cars and light trucks produced since 1946, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy duty commercial trucks and trailers. Black Book data is published in multiple formats including printed guides, electronic data feeds, Internet-based real time applications, hand held PDAs, and in a variety of other custom products. Whether you're buying, selling, or lending, Black Book's mission is to provide you with the industry's most timely, independent and accurate information to help you make the right decisions.

    For further information contact:

    Mike DeVilling
    John Bailey & Associates
    248-875-4207
    mdevilling@baileypr.com