Thrifty Car Sales Upgrades Web Site, Selects CarTHINK as Internet Developer

TULSA, Okla., Dec. 18 /PRNewswire-FirstCall/ -- Thrifty Car Sales, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG) , has made significant upgrades to its Web site, ThriftyCarSales.com, greatly enhancing customers' car-shopping experience across its network of 39 U.S. dealerships.

Utilizing a new user interface and technology designed by CarTHINK, Thrifty Car Sales is improving the virtual buying experience for dealers and customers. Among the upgrades:

    --  Web optimization using frameless website architecture that enables
        search engines to find and display relevant content to consumers and
        increase traffic volume;
    --  Improved content management tools for Thrifty Car Sales dealers
        enabling them to better manage their online inventory of vehicles;
    --  New merchandising features like "Find A Vehicle" that allows consumers
        to search for a specific make or model nationwide.  "Customers are no
        longer limited by their geography," said Lee Goldey, Manager,
        Marketing and Advertising for Thrifty Car Sales.  "We show the full
        nationwide inventory so consumers can have access to the vehicle they
        want at the right price."
    --  Search capability up to four weeks:  Consumers can save their vehicle
        search criteria for up to four weeks and be notified electronically
        when Thrifty Car Sales has sourced a vehicle matching their
        specifications;
    --  Expanded selection and availability of vehicles.  The new site
        integrates "off-fleet" rental vehicles from Thrifty Car Rental and
        Dollar Rent A Car.  A full inventory of these off-fleet vehicles is
        displayed on the "National Specials" page.  "It's a win-win for our
        dealers and customers," said Goldey, "as dealers have access to
        'virtual inventory' in their area due to the proximity of vehicles
        coming off-lease.  Customers have their pick of vehicles and can make
        a purchase through the dealer nearest them.  Plus it helps us to keep
        costs down by selling the rental fleet directly to consumers."
    --  "Click for a call" feature: When searching Thrifty Car Sales'
        nationwide inventory, customers may click on this icon to get a call
        from one of our customer service specialists who can set an
        appointment with a local dealership.

About CarTHINK, LLC

CarTHINK, LLC, the Web developer on the project, is a privately-held company that provides full-service Internet marketing, software and services to hundreds of franchise and independent dealers across the country. CarTHINK's state-of-the art technology provides a single portal where inventory data, photos, videos and marketing content are managed across many diverse platforms. CarTHINK is a data partner with Reynolds & Reynolds, an eBay Motors/eBay Local certified solutions provider and has data distribution agreements with hundreds of online classified destinations such as Autotrader.com and Cars.com. For more information on CarTHINK, visit http://www.CarTHINK.com.

About Thrifty Car Sales

Thrifty Car Sales is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG) , a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Thrifty Car Sales, with 39 locations, franchises retail used car sales dealerships throughout the United States. Dealerships offer a wide range of late model, low mileage vehicles. Thrifty Certified(R) vehicles pass extensive inspection and are backed by a limited warranty. Thrifty Car Sales was founded in 1999.