Automotive Advertising Awards Program Set for New York

NEW YORK, Feb. 13 /PRNewswire/ -- The New York International Auto Show is pleased to announce that IAG Research, the TV ad effectiveness ratings company, is presenting the IAG Automotive Advertising Awards at the Show's opening press breakfast on April 4, 2007. The event will be hosted by legendary television broadcaster Regis Philbin and is the first-of-its-kind awards program measuring effectiveness of automobile ads.

  Awards will be given out in five categories:
   *Most Effective Overall Ad (Luxury vehicle category)
   *Most Effective Overall Ad (Non-Luxury vehicle category)
   *Most Liked Ad
   *Most Effective New Nameplate Launch Campaign
   *Most Effective Established Nameplate Launch Campaign

The awards will be based on response data from 1.5 million viewers to national television advertising collected by IAG. IAG Research measures the effectiveness of every ad and product placement on 20 measured TV networks.

"The auto industry spends tens of millions of dollars on national television advertising. The time is right for an award like this," said Lois Miller, IAG Automotive president, "an award whose criteria is effectiveness."

All national auto ads that began airing in 2006 are eligible for the award.

"We are very pleased to have the presentation of this award at the New York International Auto Show," said Candida Romanelli, Auto Show director. "IAG is the recognized leader in ad effectiveness measurement, and that gives the award real meaning."

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Procter & Gamble, Verizon Wireless, Johnson & Johnson, Home Depot, VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS.

Situated in the media, financial and advertising capital of the world, the New York International Auto Show hosts a wide range of important industry events as well as dozens of world and North American new vehicle introductions each year.

The Show's annual Wall Street Awards Dinner recognizes leading automotive stock performers, while the Television Bureau of Advertising's Annual Spring Conference attracts more than 1,200 of the nation's leading broadcasting executives. Top international automotive journalists present the World Car of the Year Awards, and IAG Research hosts the IAG Automotive Advertising Awards. It all takes place in America's largest car market at America's largest- attended auto show.

  Important Auto Show Dates
  Press Preview              April 4&5
  Public Sneak Preview       April 6
  Public Show Dates          April 6-15

For more information about the ad awards program, please visit: http://www.iagr.net/

For more information about the Auto Show, please visit: http://www.autoshowny.com/

NYIAS is owned and produced by the Greater New York Automobile Dealers Association.

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