VRG Implements Sabre Solution to Optimize Customer Service

SAO PAULO, Brazil, March 17 /PRNewswire-FirstCall/ -- GOL Linhas Aereas Inteligentes S.A. NYSE: GOL, the parent company of Brazilian airlines GOL Transportes Aereos S.A. ("GTA", Brazil's low-cost, low-fare airline) and VRG Linhas Aereas S.A. ("VRG", Brazil's premium service airline), announces that VRG has implemented Sabre Airline Solutions.

The SabreSonic suite is a comprehensive, modern solution that helps airlines attain their top priorities, delivering an advanced customer-focused and efficient solution. From powerful multi-channel sales to comprehensive reporting and analysis, the SabreSonic suite provides the operational flexibility VRG aspiries in today's competitive marketplace.

The solution will establish sales and customer service systems integration -- which used to be a combination of two different systems, now is just a unique platform. That means shorter and faster operations in a single environment. Another important factor is that the platform will not be locally installed, therefore, the Company will have no costs for maintaining equipment and servers; instead, Sabre Airline Solutions will be in charge of this service.

SabreSonic capabilities, such as Automated Exchange and Refund, Frequent Traveler Profiles, traveler Check-In and many other features located within an easy-to-use graphical user interface, will help the Company enhance productivity while exceeding customers' expectations with superior customer service.

"The SabreSonic solution has an advanced sales suite via Internet that will provide customers with a positive experience on using this sales channel. As a result, the Company expects a highly increment on sales via Internet, either directly to end users or through travel agents, with a subsequent reduction on selling costs," says Lincoln Amano, VRG's Commercial director.

VRG will also become a member of Sabre Airline Solutions' advanced customer community, a forum for member airlines to collaborate with each other to help drive the investment prioritization of Sabre Airline Solutions' technology projects.