Zimmerman Throws a 'Party' for the Largest Advertiser in the Category

Party City Chooses Omnicom's Retail Shop as Business Partner

FT. LAUDERDALE, Fla., July 1 /PRNewswire/ -- Party City Corporation, the nation's largest specialty party retailer which operates more than 600 company-owned and franchise stores throughout the U.S. and Puerto Rico, chose Zimmerman - the country's leading national retail brand builder -- as its full-service agency of record.

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"Nobody else does celebrations quite like Party City: they have everything you can imagine for any occasion - and we want to make sure everyone out there knows that," says Michael Goldberg, EVP Chief Marketing Officer for Zimmerman.

For a company that, from its inception in 1985, handled ad services in house for the most part, this is a major vote of confidence in Zimmerman's Brandtailing(TM) methodology. ZADV will operate as the full-service agency of record including strategy, positioning, core creative development, media, planning and buying, broadcast, digital, and retail activation.

"Every agency we met with had the ability to do great advertising," says Lisa Laube, President of Party City. "We felt Zimmerman's approach was closely aligned with ours and expect this to be a great relationship."

"Party City recognizes that we don't celebrate enough as a society and believes they have a huge opportunity to make special times more special, and even to inspire more celebrations around the world," adds Goldberg.

"Party City is well on its way to achieving complete vertical integration within the retail industry," says Jordan Zimmerman, agency Founder and CEO. "However, there remains unlimited potential to further elevate and refine the brand and the category as a whole. This is what ZADV has been tapped to help them achieve."

About Party City

Party City Corporation is America's largest discount party goods chain. Party City currently has more than 600 company-owned and franchise stores in the United States and Puerto Rico. Party City is a division of Amscan Holdings, Inc., which either owns, operates or franchises over 900 specialty party retail stores and also operates a wholesale and manufacturing division. To learn more about Party City, call 1-800-477-4841 or visit the company's website at www.partycity.com. To learn more about Amscan Holdings, Inc., visit www.amscan.com.

About Zimmerman Advertising

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 14th largest advertising agency in the United States according to Adweek, with more than 1,100 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta. To learn more about the people behind Zimmerman Advertising, visit their blogspot www.yousleepwhenyoudie.com .

About Omnicom Group

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.