ScanScout Introduces Cost Per Engagement Pricing to In-Stream Video Advertising

The only video ad provider to offer performance based pricing for in-stream advertising

BOSTON, June 30 /PRNewswire/ -- ScanScout, the leading in-stream video advertising provider, today announced the introduction of cost-per-engagement (CPE) video ads to its stable of innovative in-stream ad units. In a shifting media landscape with advertisers demanding a measurable return on investment, the CPE model guarantees video ad engagement by only charging the marketer for an ad after it has been initiated and activated by the consumer. Ad engagement is determined by the consumer's actions, either through sustained interaction with the ad unit or via a direct click on the ad. The only CPE video in-stream option available on the market, ScanScout's ad units leverage the company's proprietary SE2(TM) Engagement Engine ensuring the optimization of campaign results through behavioral and contextual targeting unmatched by others in the industry.

Recognizing the medium's superior branding effects, ScanScout is committed solely to in-stream video advertising, delivering ads in a number of formats, including pre-roll video and a variety of robust overlay units. In contrast to rich media in-page advertising, ScanScout ads appear exclusively within the video stream and utilize a proprietary technology that better targets advertising to relevant content and a marketer's desired audience.

"With CPE pricing we can combine, for the first time, maximum brand awareness and recall with the measurability and a pay for performance model previously only enjoyed by direct marketers in online search," said Bill Day, CEO, ScanScout. "The CPE pricing model fully unites ScanScout's and its client's interests in creating and targeting the best performing advertising. That leads to the best consumer experience."

After an initial beta period, the CPE ad unit is now available for all advertisers and brands. Data gleaned from test campaigns across ScanScout's network of over 600 sites show an increase in user interaction rate up to 15 times greater than non-CPE ads and allow for the most comprehensive campaign reporting and insight currently available.

"Pairing compelling rich content with an engaging ad experience is essential to reaching our target audience," said Mark Levien, Executive Director of Digital Marketing at 20th Century Fox Home Entertainment. "ScanScout's CPE pricing option for in-stream video advertising demonstrates the ability and results to reach our goal of paying for actual video engagement over impressions. ScanScout's ad offerings and innovative measurement metrics were beneficial in the success of reaching our core online demo for campaigns such as The Wrestler, S. Darko and Valkyrie."

Online video continues to grow at a record pace and was recently heralded as the fastest growing medium in history in a joint report from Lightspeed and Trendstream. The report found that 72 percent of U.S. web users watch online video. With upwards of 100 million viewers per week, the need to effectively connect brands and consumers through monetized content without interruptive and oppressing advertising has never been greater.

About ScanScout

ScanScout is video advertising that guarantees results. As the leading in-stream video advertising provider, the company connects advertisers and consumers through online video maximizing brand impact and providing unmatched transparency and measurability within the industry. By utilizing breakthrough proprietary technology that ensures precision targeting, real-time optimization and brand protection, ScanScout generates engagement and value throughout the entire video-viewing experience. Partners include more than 600 sites subsuming NBC Local, Fandango, Warner Music, eHow, BlipTV, and more. For more information, please visit: www.scanscout.com.