The CW Picks Myxer's New 'Red Carpet' Program to Power Digital Marketing Campaign for Highly Anticipated '90210' Series

DEERFIELD BEACH, Fla., Sept. 2 /PRNewswire/ -- Myxer, the leader in ad-supported mobile content, today launched "Red Carpet," an online and mobile marketing program designed to give entertainment studios, musicians and marketing agencies the ability to add high impact advertising opportunities to product launches. The first fully integrated web-to-mobile program was unveiled today with The CW Network to launch their highly anticipated new TV series, "90210" (a contemporary spin-off of the '90s hit show "Beverly Hills, 90210").

Myxer's "Red Carpet" program enables marketers to take their advertising campaigns to a whole new level -- spanning web-to-mobile. Myxer offers advertisers three important elements:

-- Custom mobile content downloads (ringtones, videos, images) delivered by Myxer's hosted mobile content platform

-- Exposure to Myxer's online community of over 12 million highly-engaged users (primarily 15 - to - 28 year-olds)

-- A set of customized widgets that enable viral distribution of their mobile content on any web site or social media property

For The CW's "90210" series launch, Myxer worked with OMD -- Los Angeles to create an integrated campaign that starts online with a complete brand takeover of Myxer's homepage -- giving the CW a "virtual billboard" to promote their show to Myxer's vast audience -- as well as display advertising and top feature status. The campaign is taken mobile via SMS text ads, WAP banner ads and mobile content including free ringtones and wallpapers. Starting today, visitors can check out http://www.myxer.com to see the current promotion with The CW.

"The magic of Myxer is in the strength of our community and the simplicity of our technology," said Myk Wilis, CEO of Myxer. "These elements make Myxer the venue of choice for the launch of new movies, TV shows, albums, and DVDs. We're proud to have The CW using Myxer to reach a large number of fans across the web AND give them branded content they can take with them on the go!"

"To promote The CW's new Fall season, our top priority is to reach our media savvy young adult viewers on every platform available in a way that is impactful and relevant to them," said Rick Haskins, Executive Vice President, Marketing, The CW. "Myxer's integrated web-to-mobile solution allows us to easily get our marketing messages in front of their more than 12 million users as well as drive visitors to cwtv.com."

In recent months, Myxer has worked with dozens of high-visibility advertisers to incorporate elements of their web-to-mobile platform into their overall campaigns, including McDonalds, NBC, Universal Pictures, U.S. Army, Warner Home Entertainment and blues musician prodigy Joe Bonamassa (Billboard's #1 Blues artist). Additional program elements include customizable mobile web sites as well as write-ups in Myxer's recently launched Youth Culture MINE blog http://mine.myxer.com.

To receive a free sample of the 90210 mobile content, text CW90210 to 69937 (MYXER) and visit http://www.myxer.com for program details.

About Myxer

Myxer is the largest and fastest growing site for free ad-supported mobile content -- with over 12 million users, more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games. At http://www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer's mobile platform enables radically simple and quick delivery of content, or customized web-to-mobile ad campaigns, regardless of the service provider or mobile device being used. Named 2008 "Key Market Enabler in U.S. Mobile Advertising" from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer's unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com

Myxer and the Myxer logo are trademarks of Myxer Inc.