Toy Wishes Names 5W PR Agency of Record

NEW YORK, June 24 /PRNewswire/ -- 5W Public Relations today announced the addition of Toy Wishes, the leader in toy and family entertainment media, to its roster of high-profile clients. The agency will be responsible for publicity and branding surrounding the 2008 Holiday Preview event and Toy Wishes bi-annual magazines.

"5WPR is thrilled to be working with Toy Wishes. The company's culture and propensity for big ideas made this a perfect match," said Ronn Torossian, President and CEO of 5W Public Relations.

"Toy Wishes is excited to be working with 5W to continue our tradition as the go-to resource in the toy industry," said Toy Wishes publisher Gareb Shamus. "We have seen results from 5W from Day One and are looking forward to the success of our 2008 Holiday Preview event."

About Toy Wishes

Toy Wishes is the preeminent guide for toy shopping, children's entertainment and parenting tips. This one-of-a-kind publication previews and reviews the hottest new toys throughout the year, in their semi-annual issues. The Toy Wishes "Hot Dozen" -- the 12 toys predicted to be the most in demand -- has been the most consistently cited hot toy list since the magazine's debut in 1999. The magazine is published by entertainment guru Gareb Shamus and edited by former Nick Jr. Magazine editor Wendy Smolen.

About 5W

5W Public Relations (www.5wpr.com), the nation's fastest growing PR firm for three years (2004-2006), maintains practice areas specializing in technology, corporate, consumer, entertainment, crisis communications, event management and public affairs. Headquartered in New York with an office in Los Angeles, the firm is known for implementing creative and customized media programs designed to impact a client's specific business goals and objectives. Its energetic, fast-paced and focused culture earned the firm a spot on the INC. 500 list in 2007. 5WPR is described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One." The agency boasts a diversified client portfolio second to none, including: Evian Natural Spring Water; IHOP; Harrah's Entertainment; NICE Systems; Barnes & Noble Online; Urban Retail Properties; Patina Restaurant Group; Lifestyles; The Ice Rink at Rockefeller Center; 1800 Tequila; Advanstar Communications; Avenue Stores; The Loews Regency; Vail Resorts; Ahava Skin Care; Weatherproof Garment Company; Gen Art; The Pritikin Longevity Center & Spa; Philippe Chow; celebrities including Snoop Dogg and Ice Cube; a plethora of publicly traded technology companies; a variety of other global interests, national corporations, high-profile individuals, regional businesses, government agencies and academic institutions.

Contact: Christine Garabedian, 212-999-5585